Creative Director
CurrentMy creative process is more than transforming a client’s brief into stunning visuals: I take the time to understand the core objectives of every client, and then develop powerful design strategies around them. I manage and lead an inspired team of designers and illustrators, developing unique art direction and creative concepts for integrated B2B2C campaigns and collaterals. With my talent and keen creative acumen, I've helped to revitalise brands to breakthrough competitive… Show more My creative process is more than transforming a client’s brief into stunning visuals: I take the time to understand the core objectives of every client, and then develop powerful design strategies around them. I manage and lead an inspired team of designers and illustrators, developing unique art direction and creative concepts for integrated B2B2C campaigns and collaterals. With my talent and keen creative acumen, I've helped to revitalise brands to breakthrough competitive markets.Key accounts include BASF, Walmart, and the National University of Singapore, alongside numerous SMEs and startups. Show less