Michael Seier Petersen

Michael Seier Petersen Email and Phone Number

Sales Operations | Channel Development | Commercial Excellence | Trade Marketing | Sales Excellence | E-commerce @ Scandinavian Tobacco Group
gentofte, hovedstaden, denmark
Michael Seier Petersen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Michael Seier Petersen's Contact Details

Michael Seier Petersen work email

Michael Seier Petersen personal email

About Michael Seier Petersen

Strong Commercial Background within Sales, Marketing and Business Development. I have experience from global companies, who operates in highly competitive industries.My background and experience enables me to manage the process from developing strategy and plans to the final execution at customers. I have managed many commercial changes from the first idea to the final implementation. All changes have created value in the market for the customer and the supplier.Proven track record in Commercial Development, Sales Management and Project Management.My leadership capabilities are developed in companies with a performance culture. Personally I am characterized by a high drive, strong analytical skills, pragmatic, result oriented and an ability to communicate at all levels in the organization.

Michael Seier Petersen's Current Company Details
Scandinavian Tobacco Group

Scandinavian Tobacco Group

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Sales Operations | Channel Development | Commercial Excellence | Trade Marketing | Sales Excellence | E-commerce
gentofte, hovedstaden, denmark
Website:
st-group.com
Employees:
1292
Michael Seier Petersen Work Experience Details
  • Scandinavian Tobacco Group
    Global Process Lead
    Scandinavian Tobacco Group Feb 2023 - Present
  • Scandinavian Tobacco Group
    International Channel Development Manager
    Scandinavian Tobacco Group Mar 2019 - Mar 2023
  • Scandinavian Tobacco Group
    International Sales Operations Manager
    Scandinavian Tobacco Group Aug 2017 - Mar 2019
  • Unilever
    Senior Key Account Manager
    Unilever Sep 2016 - Aug 2017
    Copenhagen Area, Capital Region, Denmark
  • Carlsberg Danmark A/S
    Sales Operations Manager
    Carlsberg Danmark A/S Mar 2013 - Feb 2016
    Copenhagen Area, Denmark
    Responsibilities• Sales Excellence/Commercial/Instore Execution Program – Pilot for Carlsberg Group• Category Plan for focus Category (Must Win Battle)• Customer Development by supporting Key Account Managers to increase advisory role • Trade Communication• In Store Development within Space Management, POS Materials and Sales Equipment• Sales Systems (CRM, Promotion tool and BI)• POS materials for both Retail and HORECA• 12 people – specialist level
  • Pernod Ricard Denmark A/S
    National Sales Manager
    Pernod Ricard Denmark A/S May 2010 - Feb 2013
    Responsibilities• Execution at customers (outlets) by Field Sales Force in Retail, HORECA and Wholesalers• Constitutional Key Account Manager/P&L Responsible for Dansk Supermarked and Supergros• Category Project to increase sales for Strategic Brands• Business Intelligence System • Sales Training Program• 2 Sales Managers, 18 Sales reps and 1 Category Manager
  • Pernod Ricard Denmark A/S
    Business Development Manager
    Pernod Ricard Denmark A/S Jan 2009 - May 2010
    Responsibilities• Commercial Strategy due to acquisition of Absolut Vodka and V&S (Vin & Sprit)• Creating coherence between Sales and Marketing plans and activities• Business Intelligence System - POS data and CRM system• 1 Category Manager
  • Bat
    Project Manager
    Bat Jun 2007 - Dec 2008
    Responsibilities• Sales & Marketing Efficiency Program to increase visibility and distribution of Brands• Trade Marketing Business Plan• 2 Marketing Graduates
  • Tivoli
    Sales Manager
    Tivoli Jun 2005 - May 2007
    Responsibilities• New Commercial Strategy for BtB incl. Marketing • Exploit new Business Areas• 6 Sales Reps and 1 Project Manager
  • Bat
    Trade Development Manager
    Bat Apr 2003 - Jun 2005
    Responsibilities• New Sales Equipment• BtB Loyalty Program towards the Convenience and HORECA sector• 1 Marketing Graduate
  • Bat
    Key Account Manager
    Bat Aug 2000 - Apr 2003
    Responsibilities s• Start Up Key Account Management• 20 Customers in Retail and Convenience • Agreements with customers regarding Sales Equipment and Space Management
  • Coca-Cola Tapperierne Denmark A/S
    Sales Planner
    Coca-Cola Tapperierne Denmark A/S Nov 1999 - Jul 2000
    Responsibilities• KPI tracking – Sales and Service Level• Budgets follow up – Sales and Costs• Sales Incentives

Michael Seier Petersen Skills

Fmcg Retail Change Management Strategy Development People Management Sales Management Strategic Planning Business Strategy Trade Marketing Budgeting Market Research Market Analysis Marketing Strategy Marketing Communications B2b Business Intelligence Category Management Customer Service Key Account Management B2c Customer Relations Management Marketing Management Strategy Business Development Sales Operations Sales Customer Insight Key Account Development Brand Management Forecasting Budgets Market Planning

Michael Seier Petersen Education Details

Frequently Asked Questions about Michael Seier Petersen

What company does Michael Seier Petersen work for?

Michael Seier Petersen works for Scandinavian Tobacco Group

What is Michael Seier Petersen's role at the current company?

Michael Seier Petersen's current role is Sales Operations | Channel Development | Commercial Excellence | Trade Marketing | Sales Excellence | E-commerce.

What is Michael Seier Petersen's email address?

Michael Seier Petersen's email address is mi****@****ail.com

What schools did Michael Seier Petersen attend?

Michael Seier Petersen attended Copenhagen Business School, Copenhagen Business School, Schneekloth.

What skills is Michael Seier Petersen known for?

Michael Seier Petersen has skills like Fmcg, Retail, Change Management, Strategy Development, People Management, Sales Management, Strategic Planning, Business Strategy, Trade Marketing, Budgeting, Market Research, Market Analysis.

Who are Michael Seier Petersen's colleagues?

Michael Seier Petersen's colleagues are Christian Tippelt, Abel Cruz, Karin Sjöberg, Søren Lauridsen, Helle Lisbjerg, Diane Tineo, German Jáquez Ortega.

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