Michael Taylor Email & Phone Number

Over seventeen years experience at a senior executive level in ICT/Internet/Mobile/Digital. Strategic Development and Planning, Exec level leadership, internet, mobile, VOD development and design, account management, tender management, project management, research and development.* Programmes Manager (IAB) Interactive Advertising Bureau* Senior Product Manager - Optus Mobile* Senior Product Manager - AUSTAR Entertainment* Online Manager - Strategy and Projects at FOXTEL * Production Director - News Digital Media (Formerly News Interactive)* Digital Production Manager - Fairfax Business Media * Engagement Manager - WebCT Inc* CTO - Catholic Education Office Sydney* Executive Producer - John Fairfax Publications* Senior Producer for Massive Interactive, Spike, Applied Multimedia

Listed skills include E Commerce, Mobile Devices, Digital Strategy, Digital Media, and 38 others.

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  Programmes Manager

  Interactive Advertising Bureau (Iab)

  2010 - Present

  The IAB represents Australia's fast-growing, exciting and dynamic interactive advertising industry.The IAB works with members to help identify the best roles for interactive and mobile advertising, engage customers and build brands. IAB members include media owners, ad agencies and web development shops, through to research and measurement, ad-serving companies and ISP's.My role at the IAB is to manage a program of work across the following Councils - Mobile, Standards & Guidelines and Research.Projects delivered include:• Australian Universal Ad Package Guidelines (Australian UAP) 2010• IAB Video Ad Serving Template (VAST) 2.0 Guidelines (2011)• Best Practice for Digital Workflow (2012)• Social Advertising Paid Best Practices (2012)• Ad Verification Guidelines (2012)• IAB Rising Stars - a competition to standardise rich media ad formats across both online and mobile. • Mobile and Tablet Ad Format Guidelines (2012) • Mobile advertising expenditure reporting , now included in the “IAB Online Advertising Expenditure Report”• Retail Consumer Study - An understanding of how consumers use online media in their decision making process and evaluating the impact of online campaigns (2011)• Listerine Zero Online Campaign Case Study - Evaluating the impact of online advertising in the retail category – measuring reach, brand impact and impact on actual sales(2011)• Reaching and Engaging the Multi-Screen Consumer