Michael Tran Email & Phone Number

Chicago, Illinois, United States

• Lead the Vandoren Studio in Chicago and manage artist relations for the Midwest
• Create and manage the consumer trends reporting system for all Vandoren Studios in the USA
• Increase client visits by 53% year over year at the Vandoren Studio in Chicago since 2016
• Organize masterclasses with Vandoren Artists and coordinate outreach events at schools and universities
• Create content for Vandoren Musician’s Advisory Studio Chicago’s social media channels and collaborate with Vandoren USA marketing team
• Partner with the head of artist relations to identify and create relationships with prospective artists

Chicago, IL

• Served the Midwest musical community to find their equipment needs as professionals, teachers, and students
• Researched consumer behavior to measure their buying trends
• Identified target populations and create influencer maps of musicians in Chicago
• Created studio events and market to the community
• Reviewed and adjust monthly inventory numbers to reflect trends in the market
• Assisted as part of the artist relations team to fulfill artist requests, orders, and other needs

Greater Chicago Area

• I was in charge of market research products, social media management, and article writing for the Vandoren WAVE, the weekly newsletter.
• Conducted market research and identified trends in the saxophone mouthpiece and reed market by using surveys
• Created content for the Vandoren Wave by interviewing artists and transcribing masterclasses
• Collected articles for the Vandoren Wave through research of independent sources
• Initiated the creation of the Vandoren USA Instagram page and helped outline the plan for Vandoren’s 110th Anniversary social media marketing campaign

Master Of Music, Music Performance, General

Master Of Science - Ms, Management

Bachelor'S Degree, Music In Combination With Business Management, Senior