Michael Walker Email & Phone Number

Wilmington, Nc, Us

Washington D.C. Metro Area

Washington D.C. Metro Area

Designed and managed website. Designed email and email campaigns on a weekly basis. Designed and produced graphics for printed and digital media on a daily basis. Designed and coordinated Facebook, Twitter and LinkedIn ads along with monthly report on analytics.

Pleasanton, Ca

Responsible for development of advertising campaigns, print promotional literature and design for online web presence. Printed literature included white papers, case studies, brochures and additional printed media advertising. Designed and coordinated email campaigns via Eloqua that were distributed monthly. Additional printed campaigns promoted internal human resources and associated events. Extensive design support for our online and web presence included graphics, banner ads and html coding to assure a functional layout. Power point presentations were developed to promote our yearly trade show event and extensive graphic/design development was also implemented for exhibits and exhibit literature.

Cary, Nc

Responsible for development/design of advertising and marketing collateral for a manager of state of the art communications networks in single-family, multi-family, high rise and manufactured housing properties nationwide. This included developing an on line presence for the internet and intranet as well as developing promotional campaigns for email and social networks. Created mini-web sites and email blasts from concept to completion that included story boards, wireframes and collaboration with marketing to provide the most effective and aesthetic usability experience. Many of the campaigns were developed in for DirecTV and Dish Network and spanned a data base covering 45 states.

Support corporate brand with design and development of product packaging and label design. Design and develop advertising and marketing collateral for corporation and corporate partners.

Direct the strategic and tactical marketing operations for 5 business groups accountable forall marketing, advertising, trades shows and exhibits, library of product bulletins and instructionmanuals, and art for advertising.Designed the new company Logo and brand image after the acquisition, as well asstrategically planned and implemented a new marketing campaign leveraging the formerAndrew Brand and promoting the new brand, acquiring international presence.Architected the graphic elements and technical aspects of the company website, implementingeasy navigation, concise educational and promotional information, and linking it to the productbulletins.Established an extensive library of over 250 concise instruction manuals and 150 productbulletins utilizing exploded isometrics and easy step-by-step instructions.Standardized a unique style guide with a consistent “layout” for the product bulletins withviewable PDFs and CDs for distribution, increasing awareness of product capabilities andassisting with the development of new accounts.Designed new exhibits, re-branding the company’s presence, as well as implementing a tradeshow schedule while reducing the annual budget by 66%.Collaborated with the Earth Station Antenna and Military Product Groups designing anddeveloping 3D images of prototype products for market, which was placed in a major client’spromotional literature for market that led to establishing a new customer base and increasedcompany sales for these business units.Negotiated ad space and submissions with trade publications capturing a 20% discount on allad placements and free web banners and PR within a large number of publications.Successfully managed the business-to-business advertising for the company including tradepublications, online magazines and public relations

A designer and distributor of sculpted figurines for consumer gift market selling to major retail outlets.Designed sculpted figurines directing the strategic planning process, formulating the corporate vision and strategic direction, and initiated manufacturing and growth strategies.Accountable for design, manufacturing and vendor negotiations, marketing collateral, establishing independent sales representatives for distribution, and all business and financial administration.Grew the organization achieving sales in major retail outlets including Hallmark, Life Way Christian Stores, and over 150 gift outlets throughout the US.Spearheaded the establishment of overseas manufacturing, continuously evaluating costs and profitability, and building strong vendor relations for all materials and production.

Technical Documentation and Promotion Company creating on line documentation, and promotional items, video, ads, and developed on line data base of parts and functions for FujitsuResponsible for the design of marketing literature and online documentation including manuals and sales tools with hands-on success illustration the manuals and installation guides usingOrthographic and exploded Isometric experience.Combined content organizational models, navigation schemes, artwork, and branding to create detailed page layouts and templates.

A.A.S, Commercial Art & Graphic Design

Business Administration