As Vice President and General Manager, I oversaw the day-to-day operations to support the growth and add to the bottom line of an organization. I focused on strategic planning and goal-setting, and directed the operations of the company in support of its goals. By measuring progress and adjusting processes accordingly, I kept the entire organization on track.My responsibilities had a variety of job duties, all with a goal of positively impacting the organization's bottom line. I often planned, directed and coordinated operations in support of the company's growth.My duties included formulating policies and strategic plans for the future growth, and managed daily operations of personnel, purchasing, administration and other departments.I managed all aspects of the day to day operations, while being responsible for improving operationalefficiency, such as customer engagement or online marketing. In addition, I was required to monitor revenue margins for worker productivity, and developed guidelines for personnel evaluations, staff advancement and recruitment procedures.Additional duties included formulating training and incentive plans; maintaining efficient team structure and performance through analytics, processes and tools; maximizing new client engagement; and working with the leadership team to develop plans to meet future needs.It was my responsibility to maintain profit margins in all areas, according to established objectives. I developed and maintained internal control systems to ensure accountability. In addition, I often was required to develop strong relationships with outside partners, such as vendors and advisors, as well as internal partners, including department supervisors.