Michele Cerwin Email & Phone Number

New York, NY, US

As Chief of Staff, I ensure the effectiveness of our decision-making, helping steer and support the team in achieving our goals at CSDC. As a member of our executive leadership team, I strive to foster a culture of alignment and investment in our mission.As a thought partner to the CEO in strategic planning, I collaborate with the leadership team to set.

• As COO, I directed all non-academic functions and activities for the nation's first single-sex public charter school for PreK, elementary, and middle schools. Leading 6 direct reports, a home office team of 22, and an.
• Spearheaded the first-ever strategic planning process for the organization, covering academics, talent, family, and student experiences.
• Led the school in surpassing mission-critical goals during the challenges presented by a global pandemic.
• Conducted search efforts for a new school, completing a long-term financial model, facilitating the RFP process to select a strategic partner, and developing scenarios for real estate development.
• Created a new development pipeline tracking system, enabling us to identify new funding sources, including securing a place in the prestigious Charter School Growth Fund portfolio.
• Improved cash position of the EdCorp ($10M, 660%, 88 days) and the CMO ($800K, 110%, 42 days), along with improving collections on contracts/receivables by $3M (92% of total).

Greater New York City Area

• Launching my own management consulting practice, I worked with company founders and C-level executives to address and provide solutions for the growing pains they were facing. By developing and executing strategic.
• Created a go-to-market strategy, financial plan, retail roadmap, and marketing solutions for FaceGym, enabling it to grow to $10M in 5 years.
• Led Content Strategy initiative for Victoria’s Secret Direct, creating a holistic, consistent customer experience between catalog and digital channels. Drove $2M+ annual cost savings in year 1 and 2+% top-line gain on.
• Redefined The Yacobian Group Blueday Retail Technology brand position, messaging, and offering for new GTM strategy. Researched and identified top-tier business development targets that would scale the business for a.
• Provided counsel to the Founder of The Brain Trust on creating a roadmap of services which helped facilitate growth from zero to $1.75M in billings in under 18 months.
• Teamed with founders of Hawkins International PR (HIPR) / Linda Gaunt Communications (LGC) to identify key opportunities for scaling businesses.

Greater New York City Area

• As Principal, I led and coached a team of 60 professionals, providing strategic leadership, addressing pressing issues, and developing and launching offerings to double business growth for the retail practice. Notable.
• Planned $5M in revenues in the 1st year through creating and rolling out “Seamless Customer Experience” service offering.
• Grew the Wells Fargo Marketing Transformation initiative that enabled the client to become a top 5 account for CapGemini Consulting.
• Appointed Community Leader for the New York Office of ~50 consultants to improve development of the company culture at the local level.
• Served as a member of the Expert Connect Thought Leadership team.

• As President, I managed all day-to-day operations for a mid-size marketing and communications agency with an elite portfolio of clients across luxury, retail, e-commerce, and lifestyle sectors.Overseeing 12 teams.
• Played critical role in driving 2x business growth, with double-digit increases each year throughout tenure.
• Achieved close to 20% annual growth rate and 115+% total growth, surpassing industry KPIs for operating margin/expenses and staff-to-revenue ratios.
• Paved the way for team expansion from 35 to 110, including Business Development, HR, Finance, Operations, and Social Media direct reports.
• Served as key catalyst for three acquisitions and the launch of new revenue streams, including establishment of Social Media practice that accounted for 15% of all revenues.
• Developed and implemented processes to facilitate business development, client satisfaction, reporting, and results delivery objectives.

• Recruited and hired by the CEO, I served as the “Deputy Chief Strategist” to collaborate across teams and implement critical growth initiatives. Additionally, I provided strategic guidance to the CEO and led.
• Planned and launched EmporioArmani.com (Armani’s 1st e-commerce effort), with a sales budget of $3M in the 1st year.
• Established standardized processes for sales and service through development and implementation of The Armani Experience for retail stores.
• Drove integration of e-commerce as well as brick-and-mortar channels; integrated CRM best practices and analytics tools company-wide to strengthen the decision-making process.

• At Stitch Design Group, I co-founded a full-service provider of handbags and accessories (licensed and private label), with an emphasis on extending brands into incremental lifestyle categories. My responsibilities.
• Played key role in growing the company from zero to $1.5M in annual revenues.
• Wrote business plan, secured financing, built production/distribution channels, and established line of credit.
• Negotiated licensing agreement with Jonathan Adler to create line of handbags and small leather goods (distributed to Barney’s, Neiman Marcus, Jeffrey, and Coplons; 3 seasons).

• As the Executive Director of Internet Marketing and E-Commerce, I held full P&L accountability for Chanel’s digital marketing strategy and e-commerce business across all divisions. Notable Achievements:
• Conceptualized, developed, and launched brand modules on retail partner sites via content syndication on Macys.com, Sephora.com, NeimanMarcus.com, and Saks.com.
• Enabled increase in funding for 5 consecutive years by introducing direct marketing and instituting a customer-centric approach within the organization.
• Established one-of-a-kind consumer call center solution that achieved positive ROI within 12 months of deployment.
• Integrated eCRM efforts within the corporate strategy through implementation of inbound and outbound email solutions.