Provided support (remotely) to the Ad Sales Research team in New York by running and interpreting data to provide stories for the Ad Sales team for TBS and TNT cable networks. Created Sale Sheets for the Ad Sales department to provide to clients for the Upfront and Scatter presentations

Worked on a project, liaising with the Vice President to better understand multiplatform behavior by tracking SVOD, VOD and linear via the Nielsen trial period.Provided research analysis for Disney Channel Worldwide Research group, with particular focus on the Disney XD and Disney Channel businesses in Burbank, California.Generated weekly reports that provide insights on channel and series weekly rating performance vs competitors. Regularly met with the Programming and Scheduling Team to discuss performance and brainstorm for opportunities to increase viewing/channel rating.

Regularly met with the Programming and Scheduling Team to discuss performance and brainstorm for opportunities to increase viewing/channel rating.Created (last year – March 2014 to August 2014) a project providing in-depth analysis of Videogame Console usage among Kid/Boy demos and the impact on linear viewing

Offered input for the web redesign to put into “sellable” form to attract new advertisers.Developed a strategic action plan to sell sponsorships to advertisers for concert series.Created a one to five-year marketing plan for current and future endeavors.Created a sales development strategy, including sales promotion and trade advertising.Provided insight-driven analytics (Google Analytics) to improve customer experience.

Provided expert audience research for use in "telling the story" to clients (newspaper group and internet radio) in developing media/marketing plans.Consistently kept a watchful eye for trends in order to provide ideas for the creation of marketing initiatives, such as Content Marketing concepts.

Created and analyzed Nielsen research data for strategic use with internal departments for Nickelodeon, such as Programming, Scheduling, Promotions Marketing, Current Series, Consumer Products, Affiliate Marketing, Business Development, Brand Marketing, Licensing, Movies, Press, Legal, Digital, International and Public Affairs.Created custom analysis reports (Weekly/Monthly/Quarterly) of Nick and its competitors, such as viewing behavior (length of tune, co-viewing), local market reports and daypart duplication to better understand the viewer. Results shared both written and verbally (through presentations) with various departments including the Nick Senior Management Team.Point person on research staff to interact with all levels of the Retail, Brand and Digital Marketing teams to provide strategic insights and support, including franchise property overviews, presentations and category-success stories using ratings data.