Michele Terzi Email & Phone Number

Berlin, Berlin, De

- Lead performance marketing departments for all international markets (40 FTEs)- End-to-end planning and ROI steering of a large (>100M) marketing budget- Leading relationships with all major advertising partners (Google, Meta, Apple, TikTok, Snapchat, Taboola)- In charge of new channel expansion (TikTok, Native, Programmatic..)

Berlin, Be, De

- Led all online marketing departments (15 FTEs)- End-to-end planning and steering of a multimillion marketing budget- Re-accelerate growth by leveraging new channels/platforms such as influencers and TikTok- Responsible for the mar-tech stack- Achieved ambitious growth target plans that lead to a successful exit for Nucom group

Berlin, Berlin, De

- Manage the entire media spend (brand+performance) of my territories with the goal of maximizing ROI- Responsible for new customer acquisition, retention and LTV steering- Brief and execute marketing campaigns- Responsible for creating the local media strategy for social media, PR, and influencers - Responsible for the trade marketing calendar- Accountable for a team of twelve middle managers and professionals- Member of the Southern Europe regional board

Berlin, Berlin, De

- Develop a strategy across all online marketing channels based on commercial targets- Track the sales channel performance and make budgeting decisions based on various KPIs- Responsible for driving active customer development, with a special focus on acquiring new customers- Accountable for a team of five professionals

Berlin, De

I consulted rocket internet fin-tech ventures with their online marketing setup and scaling

Berlin, Berlin, De

Responsible for the overall growth of the first venture and go-to-market strategies for different ones.- Marketing Strategy- Budget allocation and controlling - Tracking and BI setup- Affiliate Marketing - Search Engine Advertising - Display and Retargeting - Content Marketing and Search Engine Optimisation- CRM and Direct Email Marketing- Marketing UX and Conversion Rate optimisation- TV campaign: Production, Media-plan, Booking, Tracking, Optimisation- A wonderful team of 7 managers and professionals

Berlin, Berlin, De

Display IT/ES & RTB- Manage PPC growth for Southern Europe- In-house retargeting setup - DSP testing and programmatic media buy optimization- Team manager responsibility (3 FTE)

Berlin, Berlin, De

- Google AdWords and Google Display Network responsible- Facebook advertising - Re-marketing lists set-up and strategy- Ad-serving technology (DoubleClick for Advertisers)- Tracking implementation (basic HTML and javascript)- Real-Time Bidding Strategy and operation across multiple platforms- Mobile Campaigns management

Berlin, Berlin, De

- Strategic online media buying aim to the highest ROI- Set-up and ongoing optimization of online marketing campaigns on CPM/CPC/CPA/CAC basis- Direct email marketing with external partners to drive sales- Build an international and local publishers network (Facebook, Google, MSN, Italia online)

London, Gb

- SEM campaigns setup and optimization- Deep analysis of Italian e-commerce scenario- Supporting Head of Business Development on a strategy aim to enter the Italian market- Supporting the Gaming Marketing Manager in the launch of a brand new Loyalty Program - Improving and monitoring Social Media activities

Paris, Fr

- Content creation for the website "www.x4you.com" led to a significant traffic increase (+1000%)- Digital material creation in order to grow social media presence- Financial and operational planning of events calendar aims to advertise professional products

Berwyn, Pa, Us

Implementing content marketing strategy and improve search engine optimization

Melbourn, Hertfordshire, Gb

Business Analyst in a project to consult TTP, an ITC company part of Cambridge tech-cluster, on business unit relocation in Western European countries.- Worked under the supervision of a former McKinsey engagement manager- Deliver a decision matrix analyzing EU countries on 40 different dimensions (from engineer cost of labour to state incentives and plans for attracting innovative employers)- Learned how to pitch to executives and board members, and liaise with public officers

Master Of Science, Business Management

Bachelor Of Arts (Ba), Communication And Media Studies

Diploma Di Maturita`, Liceo Scientifico