I’m the founder and CEO of World Afro Day®, 15th September. A global day of celebration and liberation of Afro Hair and Identity, with an estimated reach of 1.5 billion. Successfully combining 20+ years at ITV and Good Morning Britain and leading World Afro Day CIC. TV has given me great transferable skills, especially idea generation and innovation.Major highlights:I am a visionary and registered the trademark World Afro Day® before it was launched because I understood the global impact to reach 1 billion. Since 2017 my work has influenced the UN, UK government, global brands, international media and major celebrities. 2018 I was invited to give a speech at the United Nations in Geneva; which raised the profile of our movement globally.Media impact:I am a thought leader and a key global authority on Afro hair inclusion. Featuring in the media: BBC, ITV, Sky, Channel 4, British Vogue, Sunday Times etc. Named as a 2021 Black British Icon and Changemaker and the World Afro Day® movement was named as an historical moment by Stylist Magazine.Digital Impact:#WorldAfroDay annually inspires millions of people, celebrities and brands to turn the struggle of Afro hair into a global celebration uniting in pictures, videos, tweets, TikToks • TikTok organic growth 9.6m viewsCollaboration Impact:• The UN OHCHR endorse World Afro Day in 2017 inaugural year.• Successful Oglivy campaign. • Major international brand partnerships, culminating in over a billion in coverage reach.• UK Equality and Human Rights Commission exemplary media campaign. We endorsed and collaborated on the first school guidance to prevent Afro hair discrimination.Education Impact:2020 I challenged UK Education Leaders to pledge to end hair discrimination in 30 Days. Five education unions adopted our pledge and I continue working with them.• The Big Hair Assembly, reaching hundreds of schools est. total 200k students in 6 continents.• Collaborated with six professors to raise the significance of our work. Research Impact:There wasn’t enough UK based research into Afro hair discrimination, so we pioneered and partnered with De Montfort University and Shift Insight research company. • 2023 Workplace Hair Acceptance report • 2022 Teaching: Diversity & Inclusion report• 2019 Hair Equality ReportHair acceptance is about removing barriers so people belong and perform at their best, which in turn produces better results in business. If you want to know how we can help your company or get involved in any of our exciting 2024 projects, visit www.worldafroday.com.