• Design a series of templates for marketing emails which increased user engagement by 25%.• Devise A/B testing protocols for subject lines, leading to a 50% improvement in overall campaign performance.• Lead a team of 4 in developing comprehensive email strategies, contributing to a 5% increase in revenue.• Manage email marketing campaign in our restaurant division that led to a 10% increase in sales.• Create email marketing campaigns in our parks division that generated a 15% uptick in sales.

• Utilized Salesforce Marketing Cloud and Marketo to format and dispatch client messages. • Managed CRM system, interpreted market research, and executed targeted campaigns. • Performed market research and analysis to identify new business opportunities/challenges and devised strategies to meet consumer needs. • Generated reports on client communications. • Collaborated cross-functionally with coworkers on presentations and industry convention handouts via Google Workspace. Delivered exceptional assistance to Marketing team, when necessary. • Increased brand awareness 25% by developing and implementing cohesive marketing plans.• Streamlined corporate processes by transferring data from currently used email system to new system.• Integrated solid solutions for +100 users while employed as Admin at Salesforce Marketing Cloud.• Played a vital role in offering user training and program troubleshooting for all participants.

• Oversaw daily administrative activities to ensure seamless operations for Director of Operations, while leveraging Google Workspace and Microsoft Office Suite.• Provided clerical support for Director of Operations.• Made travel arrangements for Director of Operations and four Vice Presidents of Operations.• Maintained calendar for the Director of Operations, and four Vice Presidents.

• Oversaw daily administrative needs for the CEO.• Managed executive calendar, including setting up meetings and scheduling appointments.• Made airline, hotel, and ground transportation arrangements, both domestic and international. Also experienced in dealing with private aviation for group trips, and visa/passport requirements.• Organized Industry conferences as needed, using Cvent.• Performed research, data collection, statistic compilation, document generation as necessary to complete special projects and price quotes.• Maintained strict confidentiality with sensitive information, financial documents, records and personal matters.• Collaborated closely with the staff to complete various ministry projects and conferences.• Oversaw staff of 6 administrative assistants.• Hired and trained all new administrative employees. Revised and updated company handbook and ordered office supplies & equipment.• Prepared relevant documentation and assembled collateral material, to be reviewed and presented by CEO.• Worked with CEO on special projects, policies, procedures, and correspondence.• Performed personal tasks for CEO, as needed.