Michelle Lowrey Email & Phone Number

Pittsburgh, Pa, Us

• Assisting in preparing sales and marketing materials, which include articles, presentations, brochures, flyers and collateral.• Authoring content for social media posts and track engagement • Working with internal team members to source, edit, and post articles on the HBK websites. • Providing assistance in terms of logistics to events like webinars and workshops.• Preparing invitations and registration forms for webinars.• Serving as liaison between the company and print suppliers, graphic designer and various marketing services.• Keeping the marketing database up-to-date, importing new data and updating records. • Contributing ideas for improving marketing standards and processes. • Accomplishing marketing and organization mission by completing related results as needed.• Maintain and reconcile marketing department expenses and vendor invoices.

•Increased ad sales for the Official Visitors Guide by 44% to date•Assisted in the production of the Official Visitors Guide•Digital Marketing Strategist: Working with the members of the Bureau by giving recommendations of planning, executing and promotional ventures, as well as the marketing for the Bureau.•Point of contact for incoming marketing issues and/or concerns•Scheduled, created and managed content for Facebook, Twitter, Pinterest, LinkedIn and InstagramMeasured statistics of three websites through Google Analytics by creating monthly reports for the board of directors•Coordinated Co-op advertising •Created and monitored Google AdWords advertising•Coordination and setup of VisitWidget App and Crowdriff photo galleries•Designing various marketing and sales printed material

•Creating and maintenance of sales databases•Assisted sales team and president on incoming events,sporting events and membership events•Membership duties: Updating contacts, processing new members and retention•Lead event planner for Celebration of Chocolate and Celebrate Butler County•Assisted marketing department with gathering membership listings in the Official Visitors Guide

Butler, Pa

- Assisted with creating the 2010 Official Visitors Guide by making itineraries, comparison charts for hotels/campgrounds, etc.- Analyzed marketing/advertisements for local magazines and publications as well as new ventures- Completed offices duties such as answering phone calls, mailings, and updating website/social media accounts

Bsba, Marketing

Associate'S Degree, Business Transfer Program

High School Dipolma