Michelle Lowrey Email & Phone Number

Pittsburgh, PA, US

• Assisting in preparing sales and marketing materials, which include articles, presentations, brochures, flyers and collateral.
• Authoring content for social media posts and track engagement
• Working with internal team members to source, edit, and post articles on the HBK websites.
• Providing assistance in terms of logistics to events like webinars and workshops.
• Preparing invitations and registration forms for webinars.
• Serving as liaison between the company and print suppliers, graphic designer and various marketing services.

• Increased ad sales for the Official Visitors Guide by 44% to date
• Assisted in the production of the Official Visitors Guide
• Digital Marketing Strategist: Working with the members of the Bureau by giving recommendations of planning, executing and promotional ventures, as well as the marketing for the Bureau.
• Point of contact for incoming marketing issues and/or concerns
• Scheduled, created and managed content for Facebook, Twitter, Pinterest, LinkedIn and InstagramMeasured statistics of three websites through Google Analytics by creating monthly reports for the board of directors
• Coordinated Co-op advertising

• Creating and maintenance of sales databases
• Assisted sales team and president on incoming events,sporting events and membership events
• Membership duties: Updating contacts, processing new members and retention
• Lead event planner for Celebration of Chocolate and Celebrate Butler County
• Assisted marketing department with gathering membership listings in the Official Visitors Guide

Butler, PA

- Assisted with creating the 2010 Official Visitors Guide by making itineraries, comparison charts for hotels/campgrounds, etc.- Analyzed marketing/advertisements for local magazines and publications as well as new ventures- Completed offices duties such as answering phone calls, mailings, and updating website/social media accounts

Bsba, Marketing

Associate'S Degree, Business Transfer Program

High School Dipolma