Led the tech transformation for a new loyalty program. Spearheaded vendor RFP process and selection. Managed cross functional execution between tech (product), engineering, servicing and the vendor. Responsible for defining all business requirements and developing roadamp for development. Led the team to ensure all deadlines were met, that we stayed on track and on budget as the program continued to evolve. Used both creativity, competitive knowledge and data to outline the most robust competitive and profitable loyalty program. Partnered with UX to design the most customer friendly loyalty experience.

Project Manager responsible for steering the migration of a multi-million dollar credit platform with Capital One Financial from a business perspective. Worked in tandem with the HBC Tech team, business leadership and credit card partner to oversee and manage progress for Saks. Led the conversion project in two phases – reissue and conversion. Managed timeline, executive presentations, asset creation, store communications and training as well as troubleshooting while championing the voice of the Saks customer. • Successfully launched Phase One in fall 2020 on plan and on budget. Seamlessly reissued 600k+ Saks accounts with 16 digits, CVV and expiration date.• Successfully executed Phase Two (conversion) in spring 2021, converting to a new credit card platform offering enhanced security benefits for customers. Trained the stores on all system changes and new features – through individual one-on-ones, small groups and presented on storewide leadership calls.• Customized both rollouts for our VIP population to tailor to their specific needs and deliver elevated service.

• Member of inaugural team driving the transformation of the Bed Bath & Beyond masterbrand• Lead omni-channel category specific campaigns, such as "Wake Up Happy" campaign featuring sleep products by collaborating with key internal partners to design and recommend optimal marketing roadmap in alignment with business needs and budget. Responsible for implementing the strategy and partnering with responsible parties to execute tactics accordingly.• Concepted story-telling ideas and photo shoots with creative team and served as the business marketing liaison, ensuring the products featured were company priorities. • Utilized internal and external consumer insights as well as cross-channel deliverables to draft comprehensive briefs to present to creative and help shape the campaigns.• Partnered with Brand Portfolio Management team on supporting all brand marketing for key proprietary and preferred brands like Wamsutta, Therapedic & UGG.

Responsible for the planning, coordination and execution, along with the subsequent tracking, reporting and analytics of marketing initiatives for the Harmon Face Values brand. Manage a comprehensive production schedule encompassing e-mails, social channels, in-store circulars, direct mail, the seasonal catalog, digital ads and other communications across all stages of development, from item selection to in-home. Oversaw the new mover program, grand openings, social strategy and other initiatives for the brand.

Styling personalized and curated clothing boxes for an e-commerce retail service startup changing the children’s apparel industry • Convert paid leads to become transacting customers and generate new leads• Re-engage and encourage repeat purchases by segmenting customers based on prior spend, brand affinity, etc.

Oversaw all public sales and promotions including customer loyalty point events, accounting for 1/3 of company volume. Managed promotions team and planned extensive promotions calendar. Led cross-functional and omni-channel promotions efforts to maximize sales and advertising dollars.

Managed collateral for campaigns including direct mail, signage, e-mail blasts, social media and associate trainingResearched store and e-commerce trends and introduced new strategies to ensure that Saks Fifth Avenue stayed current and competitive