Michelle Johnson Email & Phone Number

London, GB

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

• Promoted to re-vamp company's partnership strategy while responsiblefor marketing and sales direction, vision, and full P&L accountability.
• Optimized partnership program and signed 8 new logos within 4months
• Developed and implemented an account based marketing strategy towin key enterprise accounts, like Microsoft and Hitachi Solutions
• Developed all content for promoting new paid partner program
• Created Marketing Materials Portal with partner collateral andresources

Atlanta, GA

• Promoted to devlop company's sales and marketing strategy with fullP&L accountability.
• Created and implemented an inbound lead generation strategy,increasing leads by 290% within 1 year
• Optimized sales process increasing revenues by 68% within 1 year
• Created sales collateral (whitepapers, fact sheets, case studies, etc) tosupport selling process
• Optimized and managed company website and SEO strategy,improving search ranking by 47% within 1 year
• Developed partner and customer focus groups to improve product UI

Atlanta, GA

• Devleloped strategies and tactics to improve lead generation andcompany's online presence.
• Developed and implemented company's content calendar and socialmedia strategy
• Configured lead tracking and analytics with Microsoft Dynamics CRMto develop a successful inbound lead strategy
• Optimized and managed Google Adwords account, increasing leads by66% within 4 months
• Implemented monthly newsletter to improve customercommunication strategy and facilitate product feedback
• Developed strategy for trade shows and online events for leadgeneration tactics

Alpharetta, Georgia

• Develop and grow social media strategy and presence for five different platforms. Build social media calendar and posts to support brand.
• Build and manage social communities by establishing new channels of engagement with clients, employees as well as industry influencers.
• Create fresh and creative content for campaigns, contests and events.
• Prepare and deliver social media monitoring and analytics reports to senior management.
• Use A/B testing to experiment and measure social activities in order to increase traffic to website.
• Create and conduct training curriculums to educate sales teams on social selling practices.

Alpharetta, GA

• Consistently performed within the top 10 percentile of recruiters, by meeting and exceeding monthly hire goals and quotas.
• Managed full cycle recruitment process which included creative sourcing for candidates, screening applications, arranging interviews, participating in selection process, and administering pre-employment tests as.
• Created opportunities for strategic alliances, collaborations, and partnerships with colleges, technical schools and organizations to promote a recognizable reputation for the company
• Successfully met deadlines for new clients across the U.S. by building relations and creative sourcing.

Atlanta, GA

• Essential in development of the companies brand and audience.
• Responsible for creating and executing PR efforts to improve image and generate business opportunities.
• Created partnerships through cultivating and maintaining relationships.
• Served as a creative copywriter/editor.
• Developed and continued all traditional media channels, online, social media, and local promotional events.

Education record

Digital Marketing

Bachelors Of Business Administration, Marketing And Certificate In Hospitality, Marketing, 3.5

Activities and Societies: HOPE recipient, Deans List, Honor Roll, Cum Laude graduate

Associate'S Degree, Business Administration And Management, General, 3.5

Activities and Societies: HOPE recipient, Deans List, Honor Roll

Education record