I am a public relations and marketing professional with more than 25 years of experience. I have developed, implemented and evaluated corporate communications and marketing strategies for a wide range of non- and for-profit businesses; as well as counseled many organizations and individuals on related tasks and projects. I am experienced at identifying stakeholders, targeting audiences and developing key messages to build internal and external brand identity and loyalty; and have used these skills in all aspects of my work.My wide range of experience as a public relations and marketing generalist positions me as a creative “big picture” thinker, who knows and understands that the realities of any marketing or PR job can find you getting your hands dirty, working late, and chipping in to get the job done. I enjoy collaboration and working as part of a team because it provides me with opportunities to lead and mentor, as well as learn and grow. PR and marketing gives me opportunities to be creative, as well as time to be analytical and focus on details.I am skilled at brand creation and management, strategic messaging, fundraising and sponsorships, writing and storytelling, stakeholder relations, event planning and strategy, media relations, advertising initiatives and social media. I also understand the importance of incorporating emerging media, technology and trends with solid marketing and public relations practices. I have worked in both the non- and for-profit sectors in a variety of industries including, but not limited to: government, specialty food, health care, association management, long-term health care, retail, automotive, faith-based and commercial.