Michelle Baker Email & Phone Number

Camarillo, California, United States

• Manage all aspects of store operations, including hiring, training, and motivating a high-performing team to achieve sales targets and deliver exceptional customer service.• Develop brand awareness and customer loyalty and drive traffic through strategic marketing initiatives, including social media, mall advertising, and partnership events.• Utilize Power BI reporting tools for sales analysis, comparing sell-through and year-over-year performance to identify best and bottom sellers and categories.• Direct strategic visual merchandising and store organization efforts, optimizing product placement based on sales performance, shopping patterns, seasonal trends, and company initiatives.• Play an active role in devising and applying new protocols and resources by creating and maintaining documentation and reporting frameworks to strengthen store and district operations.• Communicate with all levels of leadership and corporate on marketing strategies, product needs, and promotional activities.

Thousand Oaks, California

• Managed specialty maternity retail stores, exceeding sales targets through exceptional customer service and product knowledge while maintaining financial and operational aspects.• Cultivated repeat business and maximized traffic by delivering outstanding client experiences and developing strong client relationships utilizing client books.• Recruited, hired, trained, and developed top talent, maintaining a high-performing team focused on achieving sales goals.

Canoga Park, California

• Manage a $800,000, 8 employee specialty maternity retail store, in addition to Macy’s and Buy Buy Baby in store departments• Lead team to make and exceed sales plan and comp with excellent customer service and product knowledge• Build repeat business and maximize traffic by delivering an exceptional client experience and by utilizing client books• Coach team through training and development; identify successes and areas of opportunity• Actively network, recruit, and hire top talent• Plan and manage financial and operational aspects including payroll, budgets, expenses, inventory, and goaling• Uphold visual excellence through store based decisions, silent sellers, and visual merchandising

Camarillo, California

Thousand Oaks,Ca

- Held team accountable for individual and store sales goals including average dollar per sale and units per transaction through active selling, on the spot coaching, team selling, product knowledge and wardrobing- Maintained positive client relationships and increase traffic by utilizing client books with VIP client profiles, calls, emails, and appointments; as well as creating new strategies to grow customer base through direct marketing- Managed visual merchandising and ensures storewide visual presentations and marketing are above standard by planning, executing, and maintaining monthly floorsets; in addition, ensure weekly promotion and marketing signage changes are compliant- Designed and created coupons for distribution; and implement cross promotional campaigns and in store events- Created ads for placement on mall website and social media accounts- Achieved company compliance of policy and procedures by communicating updates and policy changes, managing expenses to reduce costs, auditing bank deposits, and maintaining store organization and filing- Built labor schedules to ensure proper floor coverage while meeting payroll matrix- Assisted in recruiting, interviewing, hiring, and training to build a talented store team and reduce turnover- Supervised store inventories and assists in meeting standards for shrink results, operational audits, and business plans- Participated in weekly district and regional conference calls speaking on successes, opportunities, goals, and commitments

Sherman Oaks, California

Gave excellent customer service as a temporary sales associate.

Performed administrative tasks required to operate and staff the store, supervised organization of back of store (office, break room, and stockrooms)- Updated and managed all bulletin boards (e.g., sales plan, store performance, daily focus, etc.)- Maintained awareness of loss prevention with associates; communicated LP issues to corporate- Audited the books (bank deposit records, bills of lading, paid out log, testers, transfers, and planning and communications)- Completed supply orders and processed damages and testers to standard daily- Screened and completed reference checks for associate candidatesI enjoyed working at Victoria's Secret, but I could not continue working there because I relocated.

- Received & processed incoming data from field representatives for inclusion on website- Reviewed and edited client website, posted updates to website, edited databases using Excel spreadsheets- Assisted with production of client presentations.

- Managed store during manager’s absence (e.g., delegated daily tasks, set sales goals, etc.)- Provided corporate management with merchandise reordering recommendations - Coordinated store organization and visual merchandising- Processed new inventory and conducted weekly inventory counts- Screened and interviewed job applicants and trained new employees- Implemented store-level marketing through Yelp profile and customer email list

- Managed showroom, stylist pulls, and celebrity gift bags- Wrote public relations materials (e.g., press releases, client bios, etc.)- Assisted at industry events and photo shoots

- Provided high-quality customer service- Worked to accomplish daily, weekly, and monthly sales goals- Handled purchases, returns, and exchanges- Processed new inventory daily

Bachelor Of Arts, Fashion Merchandising

Education record

Fashion Merchandising