Michelle Webb Email & Phone Number

United States

San Jose, Ca

• Manager of internal company communications. Manages Stores pages on the intranet and designing a new site. • Serves as a cross functional liaison between Operations, Merchandising, Marketing, etc.• Provides marketing and merchandising direction, participates in product roll outs of hard and soft lines.• Project Manager of Grand Openings, created process and timeline for roll outs. Coordinates onsite plan.• Organizer of the yearly Managers’ Summit meeting with all 90 Store Managers.• Coordinated and streamlined planning and execution of company advertising, signage and events execution.

• Project manager of all trade shows. Influenced customers with over 600,000 Customer impressions.• Built and tailored product assortments and pricing to Customer segments and regions in the US and Canada. Partnered with vendors for the best Customer experience and for Co-Op Dollars.• Responsible for $2 million boat show sales and expense budget, sales growth driver and expense reduction and margin increase of unprecedented levels. Manager of GM, sales to plan, ROI analysis, budgeting and forecasting. • Developed and oversaw email blasts and social media for customers. Proofed event collateral.• Manager of national events. Coordinated strategy and execution of store participation and sales driving events. • Managed and negotiated the company’s sponsorships and media. Revamped creative print media standards.• Partnered on Grand Openings of new and remodeled stores; strategy, media and events plan.• Task force chairman for the sustainability task force of internal communications.

• Served as liaison between General Counsel and all facets of the organization. Responsible for research, interviews, meetings, data collection and analysis.• Cooperated with numerous government organizations including Consumer Product Safety Commission, Departments of Weights and Measures and many other entities.

• Coordinated localized charity regattas, with national organizations and West Marine Stores. • Planned and assisted with the organization of the West Marine press event at the Miami Boat Show. • Assisted with placements in national publications such as the Wall Street Journal and boating trade publications.• Managed company match and community involvement programs.

• Replenished all West Marine stores, and oversaw five departments ensuring each had stock on hand and exceeded an in stock level of our goal of 96.6%. Comprehensive use of planning and supply tools to make adjustments to achieve optimal store support.• Reviewed and planned advertising selections, store assortments and instock levels to determine sufficient selection for our West Marine flyers, catalogs and promotions.• Organized and assisted the completion of monthly vendor collaborative meetings.

Bs, Business

Education record

Education record

Education record