Michelle Johnson Email & Phone Number

Colorado, United States

Executes field marketing events and programs to drive demand generation, pipeline growth, and revenue attainment within the North American market.

Responsible for overseeing integrated demand gen campaigns through various channels such as paid media, field marketing, partner relations, direct mail, and webinars. Manages 17+ sponsored events and a monthly webinar series averaging 1500 registrants, and a 40%+ attendance rate. Collaborates closely with the sales team to create target account lists and execute creative Account-Based Marketing (ABM) campaigns, one of which created $30k closed won revenue (4x ROI) and $700k in pipeline in one month.

Managed all aspects of 59+ field marketing events including Salesforce’s Dreamforce event that generated 220 meetings booked for our sales team. Managed 42+ account expansion, demand gen, customer, and partner webinars. Cultivated relationships with brand, affiliate, and integration partners to develop mutually beneficial campaigns.

Successfully coordinated logistics for 110 in-person sponsored trade shows and assisted in the execution of our first company-hosted conference with 500 attendees. Responsible for the event budget and accurate reporting and attribution of key performance indicators (KPIs). Collaborated cross-functionally with the sales team to achieve our goals.

Colorado Springs, Colorado Area

Hired, onboarded, and managed a 17+ person staff. Upheld company values and staff development through monthly 1:1s, formulating training resources, and leading monthly staff meetings. Monitored profit and loss margins and found creative solutions to boost company revenue. Responsible for managing wholesale account relationships and growing wholesale revenue. Trained new accounts and internal staff on quality and efficiency within their coffee program.