Michelle Swayze Email & Phone Number

Dallas/Fort Worth Area

B2B and B2C event marketing for trade events in the construction and real estate vertical. Managing all aspects of show marketing across multiple marketing platforms. Managing attendee, exhibitor and conference marketing initiatives; as well as, show branding, PR and partner relationships. Position includes supervisory of design group marketing department/staff.Notes: (1) Hanley Wood Exhibitions was acquired by Informa Exhibitions US Construction & Real Estate January 1, 2015. (2) Was promoted to Senior Marketing Manager over the International Surface Event (Las Vegas and East shows) February of 2015. (3) Was expanded to Senior Marketing Manager over the Design Group incorporating The International Surface Event + Dwell on Design December of 2016 (4) Worked prior to Feb 2015 on the International Pool I Spa I Patio Expo (5) Switched Informa industry verticals as Marketing in the Agriculture Division

Independent Consultant/Designer. Offering graphic design and corporate/personal marketing consulting to local businesses, advertising agencies and individuals. Some skills include brand creation including logo and image designing, print collateral design, marketing strategizing and implementation, bio/resume writing and more. Example customers include Twisted Willow Floral Shop [Sealy, TX], The Menu Gazette [Houston, TX], Small World Day Care [Dallas, TX].

Carrollton, Tx

• Develop & Implement B2B Wholesale Marketing Strategies - Email, Direct Mail, Outbound Calling & Tradeshow Campaigns - Campaigns Required Management, Art Creation, Scheduling, List Development & Sales - Customer Retention & Appreciation Programs• Vision & Execution of Catalog Development & Other Print Marketing Materials - Photo Shoots, Graphic Design, Art Directing, Print Negotiation, Distribution - Other Materials: Flyers, Pamphlets, Banners, Business Cards & Letterheads• Relationship/Marketing Development with Industry Associations / Wholesale Partners• Corporate Sales Development of Top 40 Distributors & Key Accounts• PR Development: Press Releases, Magazine Article Writing, Creative Development, Blogging• Website Development & Updating - Industry Sites: ESP / SAGE / Distributor Central - Company Sites: In Your Face Apparel / Ecommerce Sales Management / Bodybeadz• Social Media Management: Writing, Blog/Post, Site Development, Audience Building, Videos• Sales Management of New Business Development & Multi Line Sales Representatives• Management Team Development of Revenue Strategizing for New Market Initiatives - Retail, Ecommerce, New Business Ventures, Collegiate Licensed Market, Etc…• Event Manager for Internal & External Events - Open House, Employee Parties, Key Account Hospitality, Top 40 Meetings/Tradeshows - Handled Show Selection, Image Development, Travel, Booking, Setup, Pre/Post Show

• Support in Execution of Client Promotions including Graphic Design & Onsite Management• Implementation & Execution of Internal, External & Client Events/Entertainment• Coordinating Marketing Pieces over Several Departments including Material Outsourcing• Management of Company Merchandising including Purchasing and Delivery• Schedule Management for Production and Airing of Commercials

• Consulted Local Businesses on Advertising Plans in 2 Territories• Sold Effective Cable Advertising Schedules• Created Proposals, Sales Presentations, Analytical Spreadsheets, Etc…• Management of Mileage and Expense Reports, Sales Projections, Etc…• Created Creative Commercial Ideas, Packaging & Scripting of Commercials• Assisted Production Crew in Filming Commercials + Audio & Video Talent

• Administrative Support to 13 Account Executives, District Manager, & VP’s• Created and Implemented Promotional Sales Opportunities for Account Executives• Created Graphics for Promotional Materials and Internet Advertising Website • Data Entry of Cable Advertising Schedules and Commercial Traffic• Created Proposals, Sales Presentations, Analytical Spreadsheets, Etc…• Implementation and Management of Intern and Coop Programs• Assisted Production Crew in Filming Commercials, plus Audio and Video Talent

Bachelors, Business

Activities and Societies: 1997 Fish Camp Counselor, Camp Rowan, Fish Camp ‘97 1996 Fish Camp Crew Member, Biggerstaff Crew, Fish Camp ‘96.

High School Diploma