Create, coordinate, and execute a high volume of social media campaigns for USA TODAY Network’s Branded Content advertising partners. Create branded content social posts across multiple markets and papers. Use paid promotion to boost posts and target preferred audiences. Provide GET Creative branded content best practice insights for campaign execution to Sales teams for posting frequency and quality. Write social sharing copy for article content.

Created and executed week long promotional campaigns, created graphics and content for B2B and B2C promotion, updated and programed content on client websites, copy wrote for media posts and emails, conduct in-depth consumer research, manage logistics for event coordination, participate and pitch in high level marketing meetings

Executed marketing campaigns and initiatives to reach audiences across campus and promoted campus events with creative marketing assets

Assisted the creative team in completing a primary demand ad campaign for client.