Support events held at the Harold J. Miossi Cultural & Performing Arts CenterCoordinator for the division music festivals, music and drama departmentsProject lead on processes from concept to completion Department account manager for both internal and external key relationshipsCollaborate with faculty on maximizing resources and long term planningBudget manager

Provided high level administrative duties for the office of InstructionAssisted with staff recruitment and hiring processesMaintained the class schedule database throughout the semesterDesigned and produced a variety of computer-generated statistical reports as neededCreated and maintained faculty workload records including exceptions for release time, carryovers, large class assignments, and load adjustmentsCoordinated the recruitment and evaluation process for division chairs and directors

Provided freelance marketing and project managementPlanned and executed media trips and publicity events along the central coastProject manager for the Highway 1 Discovery Route marketing initiativesAssigned marketing tasks and deliverables, managed process from concept through to execution

Primary responsibilities included account manager duties, project management and content creationManaged key client relationships, created marketing proposals, insertion orders and grow the digital media businessConsulted on and managed 6-month campaign for app client which included branding and messaging, digital media advertising, direct mail, email, event promotion, website consulting, publicity and overall project managementManaged content creation for both organic social media campaigns and digital advertising campaignsLiaIson between creative department and marketing and sales teamsSecured programmatic advertising for A.D. The Bible Series DVD (Twentieth Century Fox Home Entertainment)Advised on 2016 branding, offerings, and content update of Parable’s Digital Media KitAttended networking events and facilitated company representation at key conventions

Drafted and serviced press releases regionally and nationallyCreated and executed marketing plan and budget for national song contestCreated and executed marketing and publicity plan for concert sponsorship at the California Mid-State FairDrafted copy for all publicity and marketing materials including social media, print advertisements, radio buys, press kits, and billboardsManaged creation of marketing collateral with independent design firm Developed and managed publicity strategy with independent publicity firm

Project manager on publicity campaigns, managed client relationsHandled event planning and execution both offsite and onsitePitched radio, television, print, and web media for coverageCoordinated talent interviewsDrafted press materials and marketing copy Researched, proposed, and executed tv, radio, social media and print advertisingWorked with non-profit organizations, authors, publishing companies, recording artists, and film companies

Project manager for Twentieth Century Fox Home Entertainment faith and family-friendly films distributed in the CBA marketManaged the faith and family market retail campaign for The Bible miniseries, which was the highest-grossing, non-theatrical video sale to date thru the Christian retail marketDeveloped and managed the CBA marketing budget for Robert Duvall’s, Seven Days in Utopia film on DVDTeam member in launch of new children’s brand, Little Angels from executive producer, Roma DowneyPlanned and executed Twentieth Century Fox Home Entertainment presence at trade showsDeveloped and executed retail marketing plans with national accountsFacilitated and managed advertising spends and in store pricing and promotions campaignsSpearheaded industry VIP film screening of The Bible miniseriesPenned sales book pages for monthly release book

Developed and executed media plans including drafting and servicing press releasesExecuted marketing plans including advertising placement and promotional materialsCoordinator of Riverside Family Fun Day 2009, a citywide outdoor event. Assisted with overall budget, ad copy and placement, promotional materials, media, and volunteer networkPerformed office manager duties, managed financial records, budgets, and calendar planning

Responsible for both short and long term career development for recording artists and their products Represented artist roster in all strategic alliances with record labels and distribution companies, booking agents, promoters, radio stations, and mediaDeveloped and managed budgets for the overall management companyCreated marketing and promotional plans. Initiatives focused on both trade and consumer based marketing, retail point of purchase materials, in-store presence, media outlets, and internet marketing Evaluated and analyzed sales in top markets and developed strategies for increasing sales

Responsible for long-term career development and day-to-day management for recording artistsRepresented artists in strategic alliances with record companies and distribution companies (both domestic and international), booking agents, promoters, radio stations, and mediaCreated, developed, and executed marketing and promotional plansExecuted cross promotional book deal and provided content and creative direction on the release of youth oriented bookManaged the release of award winning artist's platinum selling album and video which generated the highest first-week sales for that genre in Sound scan (sales chart) history

Assisted staff in the transition of three corporate acquisitionsManaged team of 10Responsible for management and implementation of comprehensive marketing programs for all label artist releases in multiple genresFormulated and monitored annual marketing budgets of $1 millionCreated trade and consumer marketing plans and budgets for roster of artistsDirected and supervised departments including retail promotion, radio promotion, publicity, advertising, production (including packaging), and tour promotionManaged key relationships with artist management, booking agents, distribution sales force, national accounts, radio and publicityResponsible for quarterly sales presentations to national sales force and international distributorsInitiated and built cross-promotional campaigns with strategic partnersExecuted award winning marketing campaign featuring over 1,000 simultaneous in-store retail events, featuring significant in-store positioning and presenceSpecial event planning for concerts, showcases, conferences, and conventions

Directed and supervised departments including retail promotion, radio promotion, tour promotion, video promotion, publicity, advertising, and productionResponsible for development and execution of overall marketing campaignsResponsible for the placement, copy, and design of all trade and consumer advertisingOversaw all tour-related marketing including artist appearances, negotiated tour support, and market-by-market promotionLiaison between the production and marketing processes. Initiated creative on retail merchandising pieces, advance materials, print advertising, and CD singlesPlanned and participated in all presentations to sales force and national retail accountsParticipated in planning of label involvement in trade shows and conventionsServed on the boards of leading industry organizations