Mignonne Yap Email & Phone Number

- Own and drive the life cycle of a software development (SDLC) project from high level concept design to operational delivery based on the Scrum framework- Assist clients with and/or drive the management of product requirements (product backlog) and project decisions based on their goals- Collaborate with designers, developers, and testers to get features released to production environment and drive problem resolution- Develop and deliver proposals, requirements documentation… Show more - Own and drive the life cycle of a software development (SDLC) project from high level concept design to operational delivery based on the Scrum framework- Assist clients with and/or drive the management of product requirements (product backlog) and project decisions based on their goals- Collaborate with designers, developers, and testers to get features released to production environment and drive problem resolution- Develop and deliver proposals, requirements documentation, progress reports, and presentations- Effectively manage trade-offs between cost and schedule versus business benefit- Manage resource utilization based on priorities, project scope, client budget, client timeline and team capacity. Ensure all project deliverables are achievable according to the team’s commitment based on task estimates- Effectively communicate project expectations to team members and stakeholders- Plan project timelines and milestones using appropriate tools and coordinate with the appropriate individuals- Track project milestones and deliverables- Proactively manage changes in project scope, identify potential crises, and devise contingency plans - Identify and manage project dependencies and critical paths- Identify and resolve issues and conflicts within the project and the team- Practice an understanding of Agile and Scrum- Work towards the continuous improvement of the product by identifying problematic areas, suggesting refinements, facilitating feedback from the team, the client and stakeholders, and capturing these details- Drive continuous improvement in team performance and project management processes- Monitor team members’ performance and provide or prompt coaching when necessary- Assist hiring activities including screen resumes, interview candidates and make hire/fire decisions-Perform administrative tasks related to team management (time-off requests, performance feedback) Show less

Cebu, Central Visayas, Philippines

Cebu, Central Visayas, Philippines

Cebu, Philippines

• Lead digital marketing and social media management initiatives• Research for blog article topics, infographic, and other information as necessary• Writing and Editing: Company blog articles, infographics, company documents, website content, email outreach templates, advertising copy, and business proposals • Project management/team coordination for graphic design materials, aspects of website development, social media content (text and graphic files), and other… Show more • Lead digital marketing and social media management initiatives• Research for blog article topics, infographic, and other information as necessary• Writing and Editing: Company blog articles, infographics, company documents, website content, email outreach templates, advertising copy, and business proposals • Project management/team coordination for graphic design materials, aspects of website development, social media content (text and graphic files), and other content• Functioning team lead for marketing unit: Oversaw linkbuilder, writer, editor, and two graphic designers• Other responsibilities:- Social media account/s management: research, content development, community engagement, and content curation- Quality control/quality assurance of content (keyword research, text and graphics)- Client liaison and coordination- Data analysis (social media and keyword research)- Google adwords text ad copy writing and campaign structure (text-based campaign) conceptualization- Assisted in social media marketing strategy development- Assisted in data visualization and story boarding for graphic design materials - Assisted content marketing strategy development Show less

Cebu, Philippines

• Industry research for the digital marketing field• Writing and editing articles for submission to SEO journals and blogs• Researching, compiling and evaluating of blogs for outreach• Corresponding and doing outreach for guest blog posts• Performing backlink research and assessment• Assessing authorship via social media profiles and generated web content

• Creating email outreach templates• Creating copy and treatment for ads and emailer/email blast materials• Assisting in and overseeing data mining for prospect clients at LinkedIn• Submitting articles and other materials to relevant directory/gallery sites• Creating, sharing, and moderating of social media content for Twitter, Google+, LinkedIn, and Facebook• Managing the production of marketing materials, including leaflets,posters and flyers, etc. (Involves writing… Show more • Creating email outreach templates• Creating copy and treatment for ads and emailer/email blast materials• Assisting in and overseeing data mining for prospect clients at LinkedIn• Submitting articles and other materials to relevant directory/gallery sites• Creating, sharing, and moderating of social media content for Twitter, Google+, LinkedIn, and Facebook• Managing the production of marketing materials, including leaflets,posters and flyers, etc. (Involves writing and proofreading copy, and liaising with graphic designers)• Developing and implementing social media and content marketing strategies• Assisting in social network expansion• Coordinating with web development/design and business development teams in terms of rolling out projects and platforms for advertising and content Show less

• Creating SEO-laden content such as general website copy, blogs, and articles• Formatting and uploading content unto Wordpress website• Editing email outreach templates and official company emails• Preparing Powerpoint presentations• Performing infographic content research• Reviewing and storyboarding infographic• Creating ad copy and write-up for any material requested

• SEO-incorporated content creation and editing (articles for submission)• Infographic content research• Assist in storyboarding of infographic• Client Liaison• Management of infographic tasks (research, revision, and submission)

• Client liaison• Social Networking site management• Data mining for potential audience for LinkedIn ads• Coordination with Web Development and Marketing Communications teams• Task creation and assignment to respective team managers and members• Preparation of weekly progress reports (tasks)• Daily review of task progress of clients' sites, and follow-up on priority tasks and client concerns• Pay Per Click (PPC) management (specifically keyword performance, text ad… Show more • Client liaison• Social Networking site management• Data mining for potential audience for LinkedIn ads• Coordination with Web Development and Marketing Communications teams• Task creation and assignment to respective team managers and members• Preparation of weekly progress reports (tasks)• Daily review of task progress of clients' sites, and follow-up on priority tasks and client concerns• Pay Per Click (PPC) management (specifically keyword performance, text ad performance, call extension performance, competitive ads and competitor, performance, budget concerns, and impression share)• Updating of Monthly Metrics Report based on PPC performance and Google Analytics data• Oversaw overall task distribution and team management, as instructed by Marketing Communications Manager Show less

• Content editing (blog articles, product copy, news articles, video script)• Infographic research (data collection)• Storyboarding for infographic (data visualization)• XML file editing and uploading for Google Merchant Usage• Encoding articles and product content on websites' backend• Voice-over recording for product videos• Image manipulation (editing via Photoshop)• Social media management: LinkedIn profile set up and LinkedIn product/service ad… Show more • Content editing (blog articles, product copy, news articles, video script)• Infographic research (data collection)• Storyboarding for infographic (data visualization)• XML file editing and uploading for Google Merchant Usage• Encoding articles and product content on websites' backend• Voice-over recording for product videos• Image manipulation (editing via Photoshop)• Social media management: LinkedIn profile set up and LinkedIn product/service ad creation• Google Adwords setup and management Show less

Philippines

• Creation of SEO-incorporated web content (product and service descriptions, blogs, news articles, press releases, and scripts)• Online research• Encoding content through website backend (HTML)• Google Adwords set-up• Keyword research for Google Adwords and Bing Ads• Text ad creation for Google Adwords and Bing Ads• Data mining of potential sites for link-building• Link-building through forum participation, email outreach, and infographic posting requests

Bs Development Communication, Communication, Development Communication, Science Communication, Development, Cum Laude

Activities and Societies: UP SIBOL, The Graphic Literature Guild (GLG), Gamma Sigma Honor Society, Bahay ng Pahinungod (volunteer) Major.

Education record

Activities and Societies: Scholar's Voice (highschool newspaper), Peer Facilitators (student group assisting the Guidance Counselor's.