Mihir Thakkar Email & Phone Number

Mumbai, Maharashtra, India

• Responsible for identifying and analyzing commercial potential of product opportunities across Indian ophthalmology market, specifically for Medicom Dry Eye range of products
• Performing thorough marketing assessment to provide competitive intelligence support and assisting in business case preparation.
• Trouble shooting various channel partners to ensure smooth supply and availability of Medicom products across distributors and digital vendors to improve market access.
• Developing business relations with key stakeholders and managing portfolio for Medicom

Toronto, Ontario, Canada

• Responsible for stock keeping of various parts used for production line
• Receiving inputs and stacking the same as per the line protocol
• Ensure timely dispatch of line jobs as per the schedule after validating the job sheets
• Placing orders to replenish the depleting stocks of various components required in production line

• Responsible for the Cardiology formulation portfolio comprising of flagship brands-Lastavin Family (Valsartan & its combination with Amlodipine & Hydrochlorothiazide) and Rosuchol (Rosuvastatin) for West Asia Markets.
• Also was responsible for carving out the successful Launch Plan for CINOD (Cilnidipine) molecule being launched for 1st time in Iraq.
• Managed brands by conducting innovative, saleable and sustainable marketing campaigns to drive robust growth and increase prescription share.
• Built relationships with Key Opinion Leaders and continually assessed selection criteria and return on investment.
• Analysed business development avenues, monitored market trends through third-party data and investigated new growth opportunities.
• Digital Marketing initiatives undertaken to engage Drs during the challenging times of COVID-19 outbreak and conducted therapy specific webinars with Drs in association with Provincial regulatory organizations.

• Handled the entire Ophthalmology formulation portfolio single handedly for Emerging Markets comprising of 22 molecules summing up to 2.13 Mn USD annually.
• Also was responsible for a part of Gastro portfolio comprising of 6 molecules worth of 4.45 Mn USD annually.
• Managed the business of OMAN completely as a ‘Country Co-ordinator’.
• Played a pivotal role in launching the Ophthalmology Therapy as well as various brands across markets like Nepal, Myanmar, Sri Lanka, Kenya, Tanzania and Mexico.
• Was responsible for all aspects of Branding like promotion, brand building, marketing strategy planning and execution.
• Training of Field force & creating Launch plans, Brand Plans.

• Responsible for managing South Mumbai Territory to generate Primary and Secondary Sales.
• Influencing prescription habits of customers by sharing scientific data/ updating through in-clinic communication.
• Successfully launched new brands Optive Fusion, Novoret NEO, Brinzagan and handling other key brands like Lumigan, Ganfort, Optive & Zymaxid.
• Conducted CMEs, Camps on regular basis to enhance awareness and knowledge of the customers to drive sales figures.
• Tracked market/ competitor trends to keep abreast the changing client’s requirement/expectations.
• Demonstrated team work by sharing customer targeting information, product adoption status and business plan objectives.

• Responsible for handling brands- Mactor range (Atorvastatin and its combinations with Fenofibrate, Aspirin and Ezetimibe), Voglimac range (Voglibose and its combinations with Metformin and Glimepiride), Macpril range.
• Handled a brand portfolio of Rs.84 Cr annually.(11 Mn USD annually)
• Designing and execution of promotional strategies and campaigns to enhance the brand visibility and sales.
• Update consumer trends and competitor activities through fieldwork..
• Responsible for strategy briefing meetings for the field force.
• Successfully developed the ‘Diab@ease’ campaign for Anti-diabetic range, ‘Legends never Retire’ theme for Omnitan and ‘Stands Tall even Today’ theme for Mactor Range which attracted a thumping response from field as.

1. To evaluate the usage patterns of different strengths of Diclofenac injections in nursing homes.2. To identify the reasons for the shift in preference of doctors and to suggest strategies to counter the same and revive the sales of Voveran inj.

Master Of Business Administration - Mba, Pharmaceutical Marketing And Management

Bachelor Of Pharmacy - Bpharm, Mumbai University

High School, Science