I'm responsible for member services for music authors and publishers and Teosto customer service as well as customer experience development Teosto wide at all customer service channels.

I'm building bridges between customers, IT and business. This is done e.g. by bringing customer perspective and feedback as an essential part of our development and everyday processes, by building cross-functional teams where business and IT people solve problems together and by challenging us all at Teosto to think customer journeys and processes in addition to our internal processes.I coordinate our development portfolio and lead Teosto's development model and methods. We launched the Teosto Agile Development Model in 2020 and aim to make the whole Teosto, not just IT, to work on objective and result oriented way in sprints based on quarterly plans. We utilize demos, retros and other agile tools in order to iteratively learn and constantly deliver value to our customers.Major part of my role is also to lead development projects that aim to enhance customer experience in many ways e.g. by designing our music licenses to be more understandable and by making digital services more user friendly. I'm also the product owner our customer experience measurement and ensure that the feedback is processed at all levels of organization from board of directors to all Teosto employees.

I lead projects and development that enhance the experience of Kesko's customers. My current projects are related to data driven marketing as well as the development of Plussa loyalty programme.

My main responsibility was to develop service concepts and processes of private consumer customers at Mehiläinen outpatient clinics.

I'm worked with development of customer relationship communication and marketing automation. My focus was on using customer data and analytics for targeted marketing activities, marketing automation and development of marketing metrics.

I was responsible for the team developing new digital and physical service concepts for Mehiläinen’s consumer customers to support the strategy of being number one in customer experience in 2018. Concept development was based on understanding the customer needs which is not only asking the customer but truly going under the skin ja finding ways to serve the customer better in new ways and providing them the best customer experience in the market. We developed totally new kind of digital services (e.g. www.omamehilainen.fi) and had strong focus on the emotional experience of the customer and how that can be enhanced in order to reach business targets.