Consulting
Current
Mcannon Enterprises
Oct 2018 - Present
AeroLeads people directory · profile
Mike Cannon Email & Phone Number
Merchant | Product Development | Retail Leader | Multi Channel Strategist | Brand Strategy
at
MCannon Enterprises
1 work email found
@rei.com
1 phone found area 831
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
MCannon Enterprises
Role
Merchant | Product Development | Retail Leader | Multi Channel Strategist | Brand Strategy
Location
Redmond, Oregon, United States
Who is Mike Cannon? Overview
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Quick answer
Mike Cannon is listed as Merchant | Product Development | Retail Leader | Multi Channel Strategist | Brand Strategy at MCannon Enterprises, based in Redmond, Oregon, United States. AeroLeads shows a work email signal at rei.com, phone signal with area code 831, and a matched LinkedIn profile for Mike Cannon.
Mike Cannon previously worked as Consulting at Mcannon Enterprises and West Marine, Divisional VP/GMM – Merchandise Expansion Categories & Private Brands at West Marine. Mike Cannon holds Bs- Finance, Finance/Economics from California State University-Sacramento.
Company email context
Email format at MCannon Enterprises
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{first_initial}{last}@rei.com
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AeroLeads found 1 current-domain work email signal for Mike Cannon. Compare company email patterns before reaching out.
Profile bio
About Mike Cannon
Multi-channel retail & product leader with many years of Merchandising & Product Development expertise for premium specialty brands. A proven track record leading profitable growth, developing sustainable growth for new product categories, and developing brands. Ability to combine creative and analytical thinking while balancing complex business situations with strategies and vision to execution. Thrives in uncharted waters, a collaborative leader who understands speed of business approaches to developing talent and holding them accountable for driving results. Consistently recognized for developing high performing teams, nimble change leadership, and appropriate risk-taking.
Listed skills include Merchandising, Retail, Assortment, Visual Merchandising, and 4 others.
Current workplace
Mike Cannon's current company
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Mcannon Enterprises
7 roles · 30 years
Mike Cannon work experience
A career timeline built from the work history available for this profile.
West Marine, Divisional Vp/Gmm – Merchandise Expansion Categories & Private Brands
►Charted and executed highest growth strategies by defining Waterlife Outfitting product and vendor direction for softline and hardline Omni-channel assortments. ►Owned business and revenue growth in all apparel, footwear, clothing accessories, fishing, paddlesports, watersports, coolers, furniture, front of store, impulse, and travel categories.► Mentored.
Feb 2015 - Mar 2018
Rei, Divisional Vp/Gmm – Camp/Cycle/Outlet
►Led two directors and two financial planners to drive sales over $600M in camp, travel, watersports, outdoor electronics, climb, cycling, and outlet. ► Developed and executed company initiatives for First To Market and Exclusive product launches.► Created new merchandising programs in collaboration with marketing teams to optimize sale/clearance.
Aug 2011 - Oct 2014
Rei, General Merchandise Manager – Restructured Roles, 2010-2011
►Accountable for divisional financial results, customer experience, team development, and advancing cross-divisional projects. ► Managed 29 merchants to achieve sales in excess of $570M in sales, drove all key financial metrics for revenue, margin, and inventory.
Jun 2010 - Aug 2011
Rei, Director Of Merchandising
►Achieved and managed multimillion-dollar sales in camping, travel, watersports, and outdoor gear & electronics. Led and mentored seven product managers and two financial planners. ► Doubled travel and watersports sales over a three-year period.► Led the expansion of private brand product and marketing to grow the REI brand equipment into an award-winning.
May 2006 - Jun 2010
Rei Private Brands Gear & Apparel, Operations Manager (Gear)/Product Line Manager (Equipment)
► Transitioned private brand design and development in-house and created associated go-to-market processes and systems for REI brand equipment. ► Engaged key stakeholders in brand strategies and successful product line management. ► Developed and managed new product lifecycles for equipment and apparel categories. ► Introduced five new product categories.
2003 - 2006
~3 yrs
Product Manager- Actionsports & Camping
► Created, managed, and marketed assortments to exceed sales, margin, and turn goals.► Managed omni-channel assortments to differentiate from competition in 12 different categories.► Led a cross-divisional team to execute exclusive product launches and promotions.► Developed and executed department strategies that support corporate priorities.► Led cross.
1996 - May 2003
2 education records
Mike Cannon education
Bs- Finance, Finance/Economics
Leader
Leadership Tomorrow Cl 2010
FAQ
Frequently asked questions about Mike Cannon
Quick answers generated from the profile data available on this page.
What company does Mike Cannon work for?
Mike Cannon works for MCannon Enterprises.
What is Mike Cannon's role at MCannon Enterprises?
Mike Cannon is listed as Merchant | Product Development | Retail Leader | Multi Channel Strategist | Brand Strategy at MCannon Enterprises.
What is Mike Cannon's email address?
AeroLeads has found 1 work email signal at @rei.com for Mike Cannon at MCannon Enterprises.
What is Mike Cannon's phone number?
AeroLeads has found 1 phone signal(s) with area code 831 for Mike Cannon at MCannon Enterprises.
Where is Mike Cannon based?
Mike Cannon is based in Redmond, Oregon, United States while working with MCannon Enterprises.
What companies has Mike Cannon worked for?
Mike Cannon has worked for Mcannon Enterprises, West Marine, and Rei.
How can I contact Mike Cannon?
You can use AeroLeads to view verified contact signals for Mike Cannon at MCannon Enterprises, including work email, phone, and LinkedIn data when available.
What schools did Mike Cannon attend?
Mike Cannon holds Bs- Finance, Finance/Economics from California State University-Sacramento.
What skills is Mike Cannon known for?
Mike Cannon is listed with skills including Merchandising, Retail, Assortment, Visual Merchandising, Inventory Management, Product Development, Product Marketing, and Product Management.
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