Michael Gatto Email & Phone Number

New York, New York, United States

New York, New York, United States

Responsible for developing the digital acquisition strategy for Citi's Business Banking Deposit products across Citi’s digital sub-channels (Citi.com, Paid Search, Display/Programmatic, Affiliate marketing, etc). Also responsible for identifying new acquisition opportunities, assessing resource and execution needs, tracking performance and communicating results to senior leadership and cross-functional partners.

New York, New York, United States

Responsible for executing the digital acquisition strategy and managing paid media campaigns (paid search and display/programmatic channels) for Citi's Retail Bank Deposit products. Also responsible for creation and execution of owned campaign assets (banners, landing pages), ensuring creative experiences and messaging were tested on a regular basis, and reporting results to cross-functional partners and senior leadership.

Greater New York City Area

Primary agency contact on the Humana account responsible for managing the agency-client relationship, collaborating across agency teams to strategize and create marketing plans to exceed client goals, and ensuring all agency deliverables aligned with the overall strategy, were completed on time and within scope.

Greater New York City Area

Primary agency contact on the PNC Bank account responsible for managing the agency-client relationship, collaborating across agency teams to strategize and create marketing plans to hit client goals, and ensuring all agency deliverables aligned with the overall strategy, were completed on time and within scope. In addition, partnered with the PNC Bank social team and internal agency creative team on organic social content development.

Greater New York City Area

(formerly Gamut, a subsidiary of Cox Media Group)Responsible for responding to RFP's and creating digital campaign proposals to sell to clients, tracking campaign performance, and partnering with ad operations on optimization strategies. Utilized effective communication skills by acting as liaison between sales, ad operations, publishers, and the client.

Greater New York City Area

Maintained TV ad schedules for high profile accounts worth over $23 million (General Motors, BMW, Audi/VW, Comcast). Provided post-sale account stewardship by monitoring preemption levels and pulling weekly posts to verify delivery of agreed upon rating points. Worked with station sales managers and media buyers to resolve air-time scheduling issues. Handled all billing discrepancies and followed up on outstanding invoices to ensure timely payment.

Greater Atlanta Area

Assisted Regional Sales Director and two top billing Account Executives with $22 million account list. Utilized prioritization and organizational skills to input new orders and process revisions to existing TV ad schedules.

Greater Atlanta Area

Supported Group Sales Manager and top billing Account Executive in the Atlanta office. Utilized prioritization and organizational skills to input new orders and process revisions to existing TV ad schedules.

Greater Atlanta Area

Charlotte, North Carolina Area

Charlotte, North Carolina, United States

Bachelor'S Degree, Marketing

Marketing