Michael Gatto Email and Phone Number
Marketing professional with 10+ years of experience across highly regulated industries including financial services and health insurance. Strong background in acquisition strategy and funnel optimization across multiple channels (paid search, display/programmatic, affiliate marketing, paid social, and website SEO and CRO) with proven record of using data-driven insights to drive business results.
Wells Fargo
View- Website:
- wellsfargo.com
- Employees:
- 246787
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Vice President, Credit Card Rewards And Benefits MarketingWells Fargo Jul 2024 - PresentNew York, New York, United States
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Senior Vice President, Digital Performance MarketingCiti Dec 2021 - Jun 2024New York, New York, United StatesResponsible for developing the digital acquisition strategy for Citi's Business Banking Deposit products across Citi’s digital sub-channels (Citi.com, Paid Search, Display/Programmatic, Affiliate marketing, etc). Also responsible for identifying new acquisition opportunities, assessing resource and execution needs, tracking performance and communicating results to senior leadership and cross-functional partners. -
Vice President, Digital Performance MarketingCiti Nov 2016 - Dec 2021New York, New York, United StatesResponsible for executing the digital acquisition strategy and managing paid media campaigns (paid search and display/programmatic channels) for Citi's Retail Bank Deposit products. Also responsible for creation and execution of owned campaign assets (banners, landing pages), ensuring creative experiences and messaging were tested on a regular basis, and reporting results to cross-functional partners and senior leadership.
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Senior Digital Account ManagerIcrossing Jun 2015 - Nov 2016Greater New York City AreaPrimary agency contact on the Humana account responsible for managing the agency-client relationship, collaborating across agency teams to strategize and create marketing plans to exceed client goals, and ensuring all agency deliverables aligned with the overall strategy, were completed on time and within scope. -
Digital Account ManagerIcrossing Aug 2014 - Jun 2015Greater New York City AreaPrimary agency contact on the PNC Bank account responsible for managing the agency-client relationship, collaborating across agency teams to strategize and create marketing plans to hit client goals, and ensuring all agency deliverables aligned with the overall strategy, were completed on time and within scope. In addition, partnered with the PNC Bank social team and internal agency creative team on organic social content development.
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Digital Account ManagerLocality Streaming Sep 2013 - Aug 2014Greater New York City Area(formerly Gamut, a subsidiary of Cox Media Group)Responsible for responding to RFP's and creating digital campaign proposals to sell to clients, tracking campaign performance, and partnering with ad operations on optimization strategies. Utilized effective communication skills by acting as liaison between sales, ad operations, publishers, and the client. -
Account ManagerCox Media Group Sep 2012 - Sep 2013Greater New York City AreaMaintained TV ad schedules for high profile accounts worth over $23 million (General Motors, BMW, Audi/VW, Comcast). Provided post-sale account stewardship by monitoring preemption levels and pulling weekly posts to verify delivery of agreed upon rating points. Worked with station sales managers and media buyers to resolve air-time scheduling issues. Handled all billing discrepancies and followed up on outstanding invoices to ensure timely payment. -
Sales Assistant - TelerepCox Media Group Apr 2012 - Sep 2012Greater Atlanta AreaAssisted Regional Sales Director and two top billing Account Executives with $22 million account list. Utilized prioritization and organizational skills to input new orders and process revisions to existing TV ad schedules.
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Sales Assistant - Eagle TvKatz Media Group Jan 2011 - Apr 2012Greater Atlanta AreaSupported Group Sales Manager and top billing Account Executive in the Atlanta office. Utilized prioritization and organizational skills to input new orders and process revisions to existing TV ad schedules. -
Digital Sales InternAdgroups.Com Sep 2010 - Dec 2010Greater Atlanta Area -
Marketing Assistant InternAzaleos Jul 2009 - Dec 2009Charlotte, North Carolina Area
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Business Operations InternHearst 2004 - 2007Charlotte, North Carolina, United States
Michael Gatto Education Details
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Marketing -
Marketing
Frequently Asked Questions about Michael Gatto
What company does Michael Gatto work for?
Michael Gatto works for Wells Fargo
What is Michael Gatto's role at the current company?
Michael Gatto's current role is Vice President, Credit Card Rewards and Benefits Marketing.
What schools did Michael Gatto attend?
Michael Gatto attended Unc Charlotte Belk College Of Business, Hofstra University.
Who are Michael Gatto's colleagues?
Michael Gatto's colleagues are Pankti Patel, Terry Fuller, Srecko Stevcic, Haskell H. Hatfield, Greg Coley, Sergio Rojas, Sarah Black.
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Michael Gatto
Chief Executive Officer And Managing Director At Health Matrix StrategiesPlainview, Ny
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