Provide structure and guidance over three unique brands, including social media, email automation, collateral, and advertising.

Led and supported CMS activities in WordPress, identifying content opportunities and managing website content using search engine optimization (SEO) best practices.Tracked and quantified campaign performance across web and social channels, utilizing analytics to evaluate core success metrics and ROI. Facilitated decision-making and identified optimization opportunities.Led and supported email marketing campaigns and template creation in Salesforce/Pardot.Applied database marketing expertise to deliver targeted customer marketing campaigns, driving customer acquisition and retention.Developed taxonomy using best-practice organizational and research methods for application in PIM/DAM systems.

Responsibilities• Assist employees and customers in troubleshooting, resolving, and explaining technical issues via telephone, email, and face-to-face:
 • Network connectivity, Network drives, Avaya Softphone, VPN, Malware, Account login, etc.
• Install and manage Apple OS X and Microsoft Windows 7 in a networked environment.
• Install and manage networked printers.
• Create online documentation containing tutorials for students, staff and faculty: https://support.regent.edu
• Create and present keynote presentations on the university’s systems (i.e. Google Apps, Blackboard, Adobe CC) and security to staff, faculty, students and parents.

• Write articles for online publication • Write webpage content for company website • Manage online marketing • Email marketing campaigns • Google AdWords • SEO and Keywords • Manage social media sites (i.e. LinkedIn, Facebook, Twitter) • Write and mange user knowledge base

Responsibilities• Assist employees and customers in troubleshooting, resolving, and explaining technical issues via telephone, email, and face-to-face:
 • Network connectivity, Network drives, Avaya Softphone, VPN, Malware, Account login, etc.
• Install and manage Apple OS X and Microsoft Windows 7 in a networked environment.
• Install and manage networked printers.
• Create online documentation containing tutorials for students, staff and faculty: https://support.regent.edu
• Create and present keynote presentations on the university’s systems (i.e. Google Apps, Blackboard, Adobe CC) and security to staff, faculty, students and parents.
• Work student orientations and university fairs.Talks, Lectures

• Regent University, Global Leadership and Entrepreneurship Doctoral Orientation, “University Technological Systems,” May 7, 2012.
• Regent University, Transfer Transitions, “Safety, Security & Well-being Panel Discussion,” July 16, 2012.
• Regent University, SPC, “New Student Orientation,” August 15, 2013.
• Regent University, School of Psychology & Counseling, “New Student Orientation,” August 21, 2013.
• Regent University, Regent C.A.R.E.S., “Information Technology Support Training,” March 11-12, 2014.
• Regent University, Transfer Transitions, “Safety, Security & Well-being Panel Discussion,” June 18 & 22, 2015.