Mike Cappelli Email & Phone Number

Pittsburgh, Pennsylvania, United States

My major contribution has been leading our successful Business Improvement program, a 100-team member collaboration that identified over 130 new initiatives contributing over $130M in value over the course of the first implementation year, with the program paying for itself within just 3 months. Our work on this Program is expected to improve annual EBITDA by $187M through a combination of fixed cost reductions (16% leaner operations), lower variable costs (feedstock and plant operational improvements) and higher revenue (margin optimization). This program contributed to NOVA’s recent jump from #4 to #1 industry profitability ranking.

Pittsburgh, Pennsylvania

Promoted to lead the induction of our inaugural Business Competitiveness Team, I was challenged with integrating 3 smaller teams into a cohesive unit while changing the mindset. I redirected our business priorities toward profitability and deep analytical insights, embedded analysts in each business function to maximize their contribution and recruited new analysts to join the team to elevate the overall capability. I also improved their opportunities to grow through collaborative learning by launching the Analyst Center of Excellence, a safe environment for the critical advancement of professional development. I also revitalized our Relative Competitive Position (RCP) program to improve company profitability. This involved designing and executing a roadmap of over 40 initiatives that improved our profitability by $200M in 3 years, an achievement that garnered us NOVA’s Nature “Be Passionate” Award for exemplary values, and also earned me a subsequent promotion to PMO to execute larger scale changes.

Pittsburgh, Pennsylvania

My role as PE food packaging marketing manager allowed lead the cross functional team of our largest and most profitable marketing segment with $400M in annual revenues. Our team launched profitability and business growth acceleration initiatives for the market to stimulate growth after a period of stagnation.We increased product sales 44% (5x industry average) in 3 years by modernizing products and pricing strategies of flagship product line. By focusing on domestic sales growth, we reduced exports by 55% and improved profitability. Our team developed the marketing strategy blueprint (that is still in use today) that prioritized sales, marketing and R&D spend. As our a result of our teams efforts, we grew market share position from #4 to #2.

Greater Pittsburgh Area

Leads teams responsible for customer service, price management, and business analysis.

My time as the Rigid Polyethylene (PE) market manager and Marketing Group Leader provided the opportunity to co-develop a new market focus strategy, start up a new market segment, and co-develop the marketing strategy for a new, world-scale PE plant. I co-developed many segmented market and product strategies for our Polyethylene business. Our team greatly increased market focus by reducing of our target markets from 30 to the 7 most profitable segments (employed the 80/20 rule). This greatly enhanced our ability to serve and helped us to grow at 4x the industry rate in these markets. After the market strategy work was complete, I was asked to build a team to enter a new market segment. Our team quickly built relationships with key customers, equipment manufacturers and brand-owners. We introduced 3 new grades into the market and built sales from nearly 0 to $50M annually within 3 years.I also co-developed the long-term marketing strategy for a $2B asset build. This involved developing detailed sales and profitability forecasts for each product line. The markets strategy was a key factor that persuaded the board of directors to approve new investment. This plant is currently in construction.

I take pride in having quickly adapted to my substantial role outside of a production plant. Our mission was to develop relationships with finance, corporate communications, and business leaders to understand the key factors that drove our company’s profitability and then describe them in a way that was easily digestible and compelling by the investor community. My work in this role led earning the trust of our Senior Executives and 2 promotions in 3 years.

Houston, Texas, United States

Supported benzene and ethylene procurement director with analysis and insights.

Houston, Tx

My career at NOVA provided the opportunity to work in variety of individual and team leader roles at our manufacturing sites.

Houston, Texas, United States

Process Engineer

Mba, Business Administration

Activities and Societies: Jones Scholar

Bche, Chemical Engineering

Education record

Grade School