Mike Dillon Email & Phone Number

White Plains, New York, United States

NYC Office

Greater New York City Area

Weston, CT

At Seven C's Marketing, we assist brands and agencies in developing differentiating and winning strategies grounded in insights and leveraging the latest in technology. Developing the right concept, communication plan, and connecting with the right target consumer is where we can help. Whether leading the project end-to-end, or coaching/consulting to build.

Darien, CT And New York, NY

• VP, Enterprise Solutions[x+1] is an Audience Targeting Platform that enables companies to grow their business via greater relevancy in communications. [x+1] works with brands, agencies and media companies to identify.
• Audience Analysis and Segmentation
• Targeting and Media Strategies
• Increased online conversions and lower cost per action (CPA)
• Effectiveness (Targeting) and Efficiency (CPM) measurement
• Website Optimization

{x+1] is the leading targeting platform for digital media. [x+1] provides precise, data driven targeting for advertisers and agencies to maximize the results from display media, search landing pages and websites. CPGConnect is a new solution developed through a partnership with IRI that uses Household panel data to target online ads and measure results/ROI.

Led development of national promotions for company brands. Managed shopper marketing across 22 strategic customers. Served in department comprised of design group/graphics and marketing services, including merchandising, POS and licensing. Restructured and renamed department to Brand Activation to increase integration into brand strategies, earning.

Set department strategy and vision. Balanced innovation across value and experience for consumers. Oversaw key initiatives, including Fridge Mate, new two-liter, 14-ounce single serve bottle as well as new 20-ounce and 12-ounce 12 pack and eight pack. Managed key customer initiatives, including two back-to-back Wal-Mart VPIs: eight-ounce, 18-pack can.

Led largest team across director-level managers to deliver objective of absolute best marketing partner. Contributed to generating company’s largest two-year increase with regards to innovative marketing programs, Cannondale. Directed customer marketing teams across channels, including grocery, mass, drug, convenience, business and industry.  Achieved.

Launched new Lemon-Lime Sierra Mist. Completed formula, naming, graphics as well as TV and radio campaign within four-month period. Developed marketing as well as sales tools to support launch. Produced most successful new CSD in 20 years.  Earned second most popular lemon lime CSD in most markets.  Managed $72,000,000 budget for launch in 60% of.

Oversaw Pepsi ONE, fastest brand to reach 100,000,000 cases and number one priority for company president. Developed and executed strategy shift from competitive users to diet transitioners. Conducted insights and consumer research to support shift in strategy and tactics.  Contributed to development of multiple TV campaigns. Executed massive sampling.

Led marketing initiatives for Lipton Brisk. Achieved record volume and profit results, increasing volume by 19% and profit by more than $18,000,000, 45% more than previous year. Developed TV campaigns, including first-ever Super Bowl ad, Babe Ruth and Bruce Willis clay animation spots and “That’s Brisk Baby.” Created and executed two new products and.

Held responsibility for sales, marketing, human resources and finance across 13 states in central division. Responsible for 1.1 billion 8-ounce cases delivering over 3.5 billion dollars in revenue. Oversaw 45 employees. Re-structured and filled open positions in finance, category management and marketing. Initiated custom research project to bring new.

Analyzed regional markets to determine opportunities to improve sales, market share, display activity and distribution. Developed regional marketing programs to address opportunities/problems for each market. Implemented national marketing programs. Instructed and directed division and district/territory managers. Presented programs to accounts.

Mba, Marketing

Ba, Marketing