B2B customer engagement leader focused on building and optimizing programs that drive growth and retention for our intermediary partners.

- Developed future state B2B and B2C customer experience strategy to drive growth, efficiency and customer satisfaction - Developed business cases and socialized with leadership for support and investment - Collaborated to define future state data strategy- Managed a third-party vendor to execute multi-channel experiences - Executed and optimized using SalesForce, Adobe, and Teradata- Consulted on new digital capabilities and products as to drive the greatest customer engagement

- Owned direct to consumer marketing data strategy- Delivered on a data-driven marketing strategy to drive retirement readiness amongst plan participants- Drove $120MM in incremental assets through digital experience and data-driven marketing program - Defined and implemented core digital capabilities to enhance participant experience - Collaborated with enterprise consumer marketing leads to share best practices and opportunities- Partnered with external vendors to deliver direct marketing, video production, and content marketing- Helped identify and prioritize capabilities on the participant experience roadmap- Managed $5MM department budget via sound planning and processes with internal and external partners

- Excelled in campaign development and execution to increase brand awareness and drive business results - Central point of contact to manage agency relationships- Developed campaign measurement plans that define, track & measure ROI- Led trimester go-to-market resource planning to execute annual marketing strategy- Managed $200,000 campaign budget to promote new value proposition to target segment- Developed and executed key firm campaigns to drive business results and enhance strategic relationships

- Campaign Manager excelling in campaign execution and process management - Highly-regarded for ability to develop and maintain highly effective relationships with business partners- Managed campaign budgets up to $500,000 consistently delivering on time, on budget, and on brand- Lead Campaign Manager for five major product launches and enhancements- Communicated valuable recommendations to assist in strategic planning and execution- Authored and delivered clear and concise creative briefs to both internal and external partners

- Brand activation through sponsorships of NASCAR, The Memorial Tournament, The Nationwide Tour, Columbus Blue Jackets, and Ohio State University Athletics. - Coordinated over 300 agent-level events utilizing Show Car grassroots marketing efforts - Balanced a $500,000 budget while increasing the total lead generation data captured by 300% - Coordinated on-site hospitality for NI, NF, and NWAG guests at Nationwide enhanced events