Mike Vaughn Email & Phone Number

I offer training and strategic marketing and communications consulting services that leverage my 35 years experience at Ogilvy & Mather. At Ogilvy I managed an extraordinarily diverse portfolio of accounts across a broad spectrum of businesses. All benefited from the cross pollination of experience I brought to the table. All were characterized by long lasting agency/client relationships featuring campaigns that delivered superior business results and won numerous awards for creative excellence.Today, I design and conduct customized training programs to both marketing organizations and advertising agencies. These programs tend to focus on subjects that revolve around building better teams and improving personal or group productivity. Topics like:- consultative selling- creative problem solving- how to more effectively sell ideas- getting the most out of your agency relationships (for client organizations)- increasing your value to clients (for agencies)- interpersonal problem solving- strategic decision making- more effectively communicating and presentingto name a few.These programs receive consistently high reviews from the participants who particularly value them for being pragmatic and immediately actionable.I also provide strategic communications consulting services. I help clients develop customer focused brand positioning and strategies, help them refine their strategies and messages to improve traction with their audiences, help them effect more fully integrated campaigns, and help benchmark to ensure accountability.Specialties: I am a generalist with experience on a wide range of businesses including:- Kid-Targeted campaigns- Candy & Snack Foods- Consumer Packaged Goods- Financial Services- DTC Health Care- Not-for-Profits- Trade Association- Business-to-Business

Listed skills include Business Strategy, B2B, Brand Development, Marketing Strategy, and 37 others.