Mike Bauer

Mike Bauer Email and Phone Number

Seasoned business, product, marketing, go-to-market, innovation and strategy executive, mentor and advisor. #innovationops @ VPO
Pittsburgh, PA, US
Mike Bauer's Location
Pittsburgh, Pennsylvania, United States, United States
Mike Bauer's Contact Details

Mike Bauer personal email

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Mike Bauer phone numbers

About Mike Bauer

Well-balanced and execution-oriented executive with hands-on product/service management marketing, engineering, business development, channel and sales experience in the following industries: data communications, enterprise software, connected products/IoT, sensor analytics, marketing automation, IT, Big Data, and embedded systems industries. Over thirty years of experience in building and leading cross-functional teams and organizations to successfully bring new companies and products to market. Team-oriented business builder with well honed analytic, communication, technical and leadership skills accomplished in:• Strategic planning and implementation• Building multi-function organizations• Defining, developing and introducing software, hardware and service products• Developing entrepreneurial businesses• Creating and executing marketing, business development and sales programs • Leading organizations to define customer needs and requirementsSkill Areas: Entrepreneur, Executive Management, Start-ups, Corporate Strategy, Business Plans, Marketing, Product Strategy, Product Management, Product Marketing, Service Management, Innovation Management, InnovationOps, Go-to-Market planning/execution, Indirect Channel Development

Mike Bauer's Current Company Details
VPO

Vpo

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Seasoned business, product, marketing, go-to-market, innovation and strategy executive, mentor and advisor. #innovationops
Pittsburgh, PA, US
Website:
vpocloud.com
Employees:
25
Mike Bauer Work Experience Details
  • Vpo
    Vpo
    Pittsburgh, Pa, Us
  • Stratrocket
    Advisor
    Stratrocket Oct 2024 - Present
    San Francisco Bay Area, Us
    Member of the Board Advisors. StratRocket is an AI-native platform designed to empower growing organizations to align teams, streamline execution, and achieve measurable growth. We eliminate silos, provide clarity on priorities, and enable every department to contribute effectively to strategic goals. By combining continuous planning with actionable insights, StratRocket helps leaders drive momentum and foster a true culture of growth. Currently in private beta, we’re redefining how organizations approach strategy and execution.
  • 1486 Labs
    Advisor
    1486 Labs Jul 2024 - Present
    Pittsburgh, Pennsylvania, Us
    Member of Board of Advisors. 1486 is revolutionizing the data market with a two-sided marketplace that simplifies the buying and selling of high-quality, competitively priced data.
  • Blueforge Consulting
    Independent Strategy, Business, Product & Marketing Consultant & Mentor
    Blueforge Consulting Jul 2018 - Present
    Private consulting practice assisting Pittsburgh high-tech companies and startups with business plan development, market analysis, product management, customer discovery, engineering management, corporate/product strategy development, channel and “Go To Market” strategy and execution.
  • Sopheon
    Chief Products Officer
    Sopheon Feb 2021 - Nov 2023
    Minneapolis, Mn, Us
    Sopheon, the InnovationOps software company, empowers the world’s leading businesses to innovate at scale faster for greater market impact. The only purpose-built software suite for managing discovery, products, projects, portfolios and governance delivers vital data visibility and decision support. Sopheon empowers organizations to change the world while achieving exceptional long-term revenue growth and profitability.Recruited to lead the Product Management, Product Marketing and Design teams. Responsible for Sopheon product vision and their products throughout their entire lifecycle. Spearheaded Sopheon’s creating and launch new Product Led growth offerings. Analyzed and drove integration for two acquisitions.
  • Innovu, Llc
    Chief Products Officer
    Innovu, Llc Mar 2018 - Jul 2018
    Pittsburgh, Pa, Us
    Responsible for driving the company’s solution and product strategy, go-to-market strategy, Product Marketing, Product support.
  • Innovu, Llc
    Founder, Chief Operating Officer
    Innovu, Llc Oct 2014 - Mar 2018
    Pittsburgh, Pa, Us
    Innovu is a data analytics company that empowers clients to use total rewards and risk data differently to manage and mitigate business and employee population risk. Innovu’s solution integrated all data sources into a single, secure, cloud-based, 360-degree view of each client’s employee population, providing in-depth actionable insights.
  • Avnet Services: Business & It Solutions
    Vp Big Data & Analytics
    Avnet Services: Business & It Solutions May 2014 - Oct 2014
  • Avnet Services: It Solutions -- Formerly Pepperweed Consulting
    Vp Of Solution Management & Alliances
    Avnet Services: It Solutions -- Formerly Pepperweed Consulting Dec 2009 - May 2014
    Avnet Services: IT Solutions delivers services and solutions that span key areas of business and IT, including, analytics, big data, performance management, application lifecycle management, operations management, and cloud.Executive team member responsible for overall solution strategies, day-to-day solution portfolio management, corporate & channel marketing, go-to-market programs and IT Solution's alliance program addressing specific IT and business needs. • Established group’s alliance program with hardware VARs volume resellers and system integrators as a channel to market for the practice’s service offerings. Built a team of three that drove $1.6 million in revenue for 2013 with a pipeline of $5.6 million growing at 20% quarter over quarter.• Established the group’s solution development and introduction process for new consulting practices and service solutions. Publicly introduced 3 new practice areas and over 20 packaged service solutions. • Rolled out an integrated messaging, completely rebranded web site, and all new sales and marketing collateral to support the integration of acquired companies, Genilogix and Seamless, into IT Solutions on the day each acquisition was announced.• Led organization driving integrated marketing and lead generation program to support over 50 sales and presales personnel. Organization presented and secured over $800 thousand in Market Development Funds from vendors to partially fund budget of over $1.5 million.
  • Blueforge Consulting
    Independent Strategy, Business, Product & Marketing Consultant & Mentor
    Blueforge Consulting Jul 2004 - Dec 2009
    Private consulting practice that assists companies and startups with business plan development, market analysis, engineering management, corporate/product strategy development, and “Go To Market” strategies.
  • Mobilefusion Inc.
    Vp Of Products
    Mobilefusion Inc. Jan 2008 - Sep 2009
    Pittsburgh, Pa, Us
    MobileFusion was a pre-revenue startup providing intelligent, learning systems that autonomously monitor cluttered environments using sensors and other data sources for objects (e.g. humans, vehicles), patterns, and events of interest to provide users with real-time, actionable information. Core management team member responsible for overall corporate, marketing, product and technology strategies, P&L management, fund raising, and day-to-day product portfolio management. Manage engineering team’s development of core software platform and hardware product, including budget responsibility for over 65% of company’s overall budget. • Established new corporate and product strategy leading to over $650,000 in additional funding. • Teamed with VP of Business Development in all key sales activities generating an initial sales pipeline of $12 million through direct customer and partner engagement in the US Government and Commercial markets. • Implemented Agile/SCRUM development processes that produced the company’s v1.0 software platform while creating a number of demonstrations for investors and potential customers.• Built a team of 4 engineers, 3 contractors, and a rotating team of interns to perform development, testing and product management/marketing activities while keeping a budget of $650,000 to within 3% of targets.• Managed team of interns and contractors to create within budget all sales collateral, presentations, press releases and web presence to support a direct sales model.
  • Callisto Media, Inc.
    Co-Founder & Ceo
    Callisto Media, Inc. Oct 2005 - Mar 2007
    Media startup company for out-of-home advertising through a Software-as-a-Service network of smart video screens on the top of gas pumps. Created company business plan. Managed team of outsourced engineers to design and build software prototype. Performed all fund raising, market research, collateral development, and sales activities.
  • Timesys Corporation
    Vp Marketing, Vp Products
    Timesys Corporation Jan 2002 - Jul 2004
    Pittsburgh, Pennsylvania, Us
    Software developer of hardware-specific Linux distributions and Eclipse-powered development tools for the embedded systems market. Core management team member responsible for corporate product/service strategy and day-to-day product/service P&L management. • Launched corporate identity transition from a niche real-time Linux provider to market recognized broad tools and Linux product supplier. • Generated 76% year-over-year revenue growth through the definition and launch of 3 major product families and maintenance of 35 lesser products. • Generated sales pipeline of over $7 million through direct sales, channel sales and strategic partners.• Built and managed 35+ person organization comprised of engineering, quality assurance, product marketing, technical marketing, product management, documentation and product support. • Established strategic partnerships with Intel, IBM, Motorola. • Evangelized product vision and roadmap with key industry analysts.
  • Marketsoft
    Vp Product Management
    Marketsoft Dec 1999 - Nov 2001
    MarketSoft was a startup developer of Software-as-a-Service products for automating for marketing processes and measurement in campaign, lead, and partner management. Responsible for driving the company’s product strategy, customer research program, product marketing and the day-to-day management of the company’s product portfolio. Collaborated with marketing on lead generation programs, tradeshows, PR, and overall positioning of MarketSoft. • Hired and managed a 6-person product management/marketing team managing a suite of 5 products and generating over $10 million in revenues (400% year-to-year growth).• Managed customer research and led cross-functional product management, engineering and client services team resulting in 4 new products and 4 major releases over a 24-month period. • Co-led the branding and launch of MarketSoft’s first 5-product suite generating unprecedented customer leads, press stories, feature articles, and a CBS Business Now TV report. Successfully repositioned company from a single product to a multi-product software provider.• Evangelized product vision with key industry analysts at Gartner, Yankee Group, Meta Group, and Forrester, resulting in listing by Gartner as a “Visionary” company in Gartner’s Partner Relationship Management category.
  • Aether Systems (Formerly Cerulean Technology)
    Director Product Management -- Wireless Server Platforms
    Aether Systems (Formerly Cerulean Technology) Jul 1998 - Dec 1999
    Us
    Created and managed the cross-functional business team responsible for developing, marketing, selling, and supporting Cerulean’s next-generation wireless application product line: MobileFusion™. MobileFusion permitted mobile workers to wirelessly access and manipulate corporate and Internet resources via a Web browser. Developed complete business and product plan MobileFusion, receiving over $3 million in funding from Cerulean’s Board of Directors.
  • Voicetek (Acquired By Aspect Telecommunications)
    Senior Product Line Manager - Core Products
    Voicetek (Acquired By Aspect Telecommunications) Apr 1997 - Jul 1998
    Voicetek was the #1 producer of voice service products featuring interactive voice response, speech recognition, computer telephony and intelligent network-based services sold to commercial customers before being acquired by Aspect Telecommunications in early 1998 for $72 million. Recruited to created and manage a product management and marketing team for interactive communication software and hardware generating over 75% of Voicetek’s revenues (over $22 million).
  • 3Com/Chipcom
    Senior Product Manager
    3Com/Chipcom Jun 1994 - Apr 1997
    Marlborough, Ma, Us
    Chipcom was a publicly traded provider of fault-tolerant networking products being acquired by 3Com in early 1995 for $775 million. Managed the definition, marketing, and business for CoreBuilder 5000 LAN Switching and shared Ethernet products. Created and presented product positioning, features, and benefits to partners, analysts, press, value-added-resellers, 3Com personnel and end-users. Worked with Corporate Marketing to produce sales tools, literature and presentations. Led seven-person product marketing team in the development and execution of a comprehensive business/product plan for the CoreBuilder 5000 Switching business. The team generated revenues of more than $40 million in the product’s first year and over $100 million in its second year.
  • Hewlett-Packard
    Regional Sales Engineer
    Hewlett-Packard Sep 1988 - Sep 1992
    Houston, Texas, Us

Mike Bauer Skills

Strategic Partnerships Product Management Enterprise Software Start Ups Saas Strategy Product Marketing Business Development Cloud Computing Go To Market Strategy Business Strategy Product Development Strategic Planning Program Management Business Alliances Cross Functional Team Leadership Leadership Lead Generation Product Strategy New Business Development Management Integration Sales Process Partner Management Entrepreneurship Software Development Mobile Devices Business Planning Sales Management It Strategy Selling Crm Solution Selling Sales Enablement Executive Management Marketing Communications Competitive Analysis Team Building Direct Sales Sales Operations Outsourcing Analytics Pre Sales Entrepreneur Marketing Strategy Online Marketing Market Research Customer Relations Strategy Development Big Data

Mike Bauer Education Details

  • Harvard Business School
    Harvard Business School
    Mba
  • The Ohio State University
    The Ohio State University
    Electrical Engineering
  • Meddic Academy
    Meddic Academy
    Introduction To Meddic

Frequently Asked Questions about Mike Bauer

What company does Mike Bauer work for?

Mike Bauer works for Vpo

What is Mike Bauer's role at the current company?

Mike Bauer's current role is Seasoned business, product, marketing, go-to-market, innovation and strategy executive, mentor and advisor. #innovationops.

What is Mike Bauer's email address?

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What is Mike Bauer's direct phone number?

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What schools did Mike Bauer attend?

Mike Bauer attended Harvard Business School, The Ohio State University, Meddic Academy.

What skills is Mike Bauer known for?

Mike Bauer has skills like Strategic Partnerships, Product Management, Enterprise Software, Start Ups, Saas, Strategy, Product Marketing, Business Development, Cloud Computing, Go To Market Strategy, Business Strategy, Product Development.

Who are Mike Bauer's colleagues?

Mike Bauer's colleagues are Christina Turner, Antoinette Cannon, Beth Anderson, Christine Jones Pacyna, Mike Jenson, Amanda Uhme, E. Daisy Miksch.

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