Manage the Finish brand's detergent business within top customer accounts, ensuring product offerings and claims address consumer needs. Oversee the brand budget & work with global partners and cross functional teams to launch new innovations to the US market.

Managed the Air Wick Scented Oil business within club class of trade. Diagnosed drivers of a year-long consumption decline and crafted a recovery plan that addressed issues ranging from supply challenges to consumer preferences, resulting in double digit year-over-year consumption growth.

Developed new strategy for the Listerine brand centered on generating recommendations from retail health professionals. Identified $15M+ opportunity with minimal investment, presenting findings to senior leadership team, which included General Manager of North America, Senior Marketing Directors, and Director of Sales Strategy.• Developed strategy to drive 240K additional product recommendations by pharmacists within 18 months through a first-ever, pharmacist education initiative. Secured strong support from leadership within J&J and partner organizations such as the Pharmacy Times, Oral Health America, and the American Pharmacist Association.• Conducted deep-dive analysis of Listerine Professional’s digital marketing strategy, identifying gaps and recommending changes that solidified brand’s competitive advantage and boosted ROI on marketing spend.• Audited Listerine’s current professional sampling program to identify areas of opportunity. Established cross- franchise partnerships (Aveeno, Tylenol, Zyrtec, Neutrogena) and performed an analysis of competitors (Act, Colgate, Scope) to establish a set of best practices.• Partnered with Sales Strategy, Scientific and Professional Affairs, and Global Strategic Insights to identify linkages between oral hygiene and chronic health conditions and understand pharmacists’ influence over purchase decisions.

Oversaw the organization’s marketing strategy, developing and executing campaigns to sell individual tickets, annual subscriptions, and albums (digital and hard-copy). Moved organization from a performance-centric mindset to establish a sustainable brand that became relevant on a national scale.Brand management; led rebranding initiative to transition from a series of independent campaigns to consistent messaging. Project management; spearheaded the production, distribution, release, and marketing of three albums. Developed project schedule, coordinated creation of album structure with Artistic Director and Label Manager from Naxos of America (largest classical music label in the U.S.), and retained contract design firm to create album artwork. All three albums surpassed sales targets, achieving Top-10 rankings on Billboard and / or iTunes Classical Charts.Data analysis; reviewed the impact of concert-specific messaging and direct mail media on ticket sales. Created Excel-based model to track three years of historical data and map against various campaigns, identifying trends related to concert titles and direct mail formatting.

Created and categorized a comprehensive database used to map over 800 businesses in Downtown Miami for future publication and promotional use. Authored articles for inclusion in publications that positioned Downtown Miami as an attractive area for potential residents.

Successfully presented a bill (expanding retirement benefits for law enforcement) before the Senate Criminal Justice committee on behalf of Senator Villalobos. Provided support to an office which served over 150,000 Miami-area constituents.