Mike Cassidy Email and Phone Number
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I've defined the voice for fast-growing businesses establishing new markets in ways that elevate their brands and attract buyers at every stage of the buying experience.I live to tell stories that help businesses find the people, tools and strategies they need to succeed.I learned my craft in fast-paced newsrooms and pivoted to using my journalistic skills to define startups and identify the ways they can help others prosper.I'm a fan of both the Chicago White Sox and the blues, which might not be a coincidence.
Signifyd
View- Website:
- signifyd.com
- Employees:
- 51
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Head Of Pr & Storytelling At SignifydSignifyd Jul 2021 - PresentSan Jose, California, UsPeople don't buy what you do; they buy why you do it, Simon Sinek says. The guy's got a point. Especially when you're a growing, relatively young company that is creating a category. I lead the effort in both owned and earned media to tell the story of why Signifyd works to give every retailer the ability to practice fearless commerce.
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Lead StorytellerSignifyd Jul 2017 - Jul 2021San Jose, California, UsTelling stories is not talking at customers and prospective customers. It's about listening to them. Listening to their challenges and anxieties and going out and finding the answers and solutions that will help them do business better. It's about listening to their successes and celebrating them in a way that serves as an education to others looking to succeed. In the area of online fraud and consumer abuse, there is plenty of room for education and we endeavor to provide that. But our customers' businesses are about so much more and so we strive to tell stories that will help them succeed at commerce overall.
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Storyteller / Senior Manager, Content MarketingBloomreach Feb 2014 - Jun 2017Mountain View, California, UsI shifted from being an ink-stained wretch at Silicon Valley's most storied newspaper to a storyteller at one of the valley's most interesting companies. Now I'm telling the story of the rapid evolution of e-commerce, the power of machine learning and the fascinating challenges that face enterprises today. As the primary contributor to the BloomReach Blog, I've helped double unique page views since I arrived. All that and I have the privilege of serving as the editorial voice for one of the valley's most vibrant and innovative start-ups. -
Columnist/BloggerSan Jose Mercury News 2008 - 2014San Jose, California, UsI was a Mercury News business columnist who contributed regularly to the SiliconBeat blog, which provides insight into valley companies. My columns told the story of Silicon Valley, a place that is all about risk-taking, entrepreneurship, diversity. It is a place that is not only reinventing technology but also redefining the way we communicate and take on the world's problems through philanthropy. My goal was to provide a sense of place to those who came to the column regularly. -
Metro ColumnistSan Jose Mercury News 2005 - 2008San Jose, California, UsI wrote a twice-weekly column for the Mercury News' Metro section that put a human face on the challenges and joys of living in Santa Clara County. The columns ranged from the humorous to the poignant.
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Family Section ColumnistSan Jose Mercury News 2004 - 2005San Jose, California, UsThe column anchored the Mercury's weekly Family section. My pieces tackled a range of issues facing families today and took every opportunity to ease the pain of parenthood with humor. I wrote about over-scheduled kids, the use of the S-word (that's sucks), the case for gay marriage and the reasons why politicians and pontificators should stifle themselves and let Terri Schiavo die in peace.
Mike Cassidy Skills
Mike Cassidy Education Details
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University Of Illinois Urbana-ChampaignJournalism -
Loyola University ChicagoJournalism
Frequently Asked Questions about Mike Cassidy
What company does Mike Cassidy work for?
Mike Cassidy works for Signifyd
What is Mike Cassidy's role at the current company?
Mike Cassidy's current role is Head of PR & Storytelling at Signifyd.
What is Mike Cassidy's email address?
Mike Cassidy's email address is mc****@****ews.com
What is Mike Cassidy's direct phone number?
Mike Cassidy's direct phone number is +4473787*****
What schools did Mike Cassidy attend?
Mike Cassidy attended University Of Illinois Urbana-Champaign, Loyola University Chicago.
What are some of Mike Cassidy's interests?
Mike Cassidy has interest in Artificial Intelligence, Robotics, Though Playing Is Ok, Culture And Future Of Silicon Valley, Machine Learning, Not Playing, Retail, The Daily Ins And Outs Of Parenting, E Commerce And Baseball Watching, The History.
What skills is Mike Cassidy known for?
Mike Cassidy has skills like Storytelling, Blogging, Journalism, Newspapers, Newspaper, Editing, Ap Style, News Writing, Copy Editing, Web Content, Breaking News, Writing.
Who are Mike Cassidy's colleagues?
Mike Cassidy's colleagues are Kaue Quinelato, Iago Campos, Veronica J., Varun Kumar, Martha Wood, Tristan Smith, Michael Cooper.
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