Joined as CMO and founding head of marketing. I built the marketing team and systems to support them as we grew the company into a category leader.++Built out and managed “north star” OKR process.++Established the Class brand as a leader in the virtual classroom space, with Class powering the active learning of 10M+ users from 1,500+ organizations worldwide.++Achieved recognition as a top ten company in TIME’s list of the World's Top EdTech Companies.++Led marketing and brand integration projects tied to the acquisitions of Blackboard Collaborate from Anthology and the CoSoCloud business which facilitated pivot to corporate learning.++Internal evangelist and architect of ideal customer profile (ICP) process that clarified focus for product, sales and marketing and enabled a 66% win rate within ICP.++Managed the product launch process of Class for Zoom and Class for Teams, built in partnership with Zoom and Microsoft respectively.

Joined to lead global marketing, operations and SDR teams focused on demand generation, upsell and customer programs. I joined the company at $30M ARR and they later went public.++Achieved KPIs for revenue sourced (186% to goal - $2.4M revenue sourced) and sales opportunities sourced (159% to goal - 247 sales opportunities sourced).++Reorganized marketing and sales development departments; reorganized team and improved sales opportunity production of demand generation team by 75%.++Identified ideal customer segments through win rate, churn and cost of acquisition analysis; reorganized sales, marketing, and go-to-market strategy to align to those findings.++Improved closed won bookings attribution from ICP from 30% to 58%.

Promoted to build and lead a +30 FTE global vertical and horizontal marketing and sales development team across discrete verticals, including financial services, corporate social responsibility (including international markets), and corporate compliance training.++Part of leadership team that grew company from $33M to $102M ARR. The demand generation teams I built were responsible for sourcing 80% of new customers.++Improved marketing contribution to closed won bookings by 1665%++Built the demand generation programs and process that sourced 80% of new customers. ++Managed multi million marketing programs budget. Maintained pipeline to spend ratio of 10X (eg., for every $1 invested, $10 in sales pipeline would be generated.)++Collaborated with the Chief Revenue Officer to develop ABM programs that successfully sourced enterprise customers like HSBC, Fidelity Investments, Google and others.++Launched vertical customer “summits” (high touch in person events that cater to EVERFI’s largest prospects) to nurture and accelerate late stage enterprise pipeline.

Promoted to build and lead a +15 FTE marketing, sales development and closing inside sales team across two verticals, including financial services and corporate social responsibility.

Recruited to lead all marketing in higher education vertical, including multiple products and services across a diverse set of buyers and influencers.

Promoted to lead all strategy, messaging, and product and solutions marketing for Blackboard Analytics, a key area of growth for Blackboard.++Pivoted messaging of Blackboard Analytics from a data warehouse product sold only to information technology to a foundational platform for student and institutional performance that can speak to a broad set of personas, buyers, and influencers. ++Conceptualized, planned and executed the “Institutional Performance Conference”, a first of its kind for Blackboard. +200 c-level attended, including 50% of the “top priority” deals for sales; +$8M in pipeline was influenced, and $800K of net-new business closed shortly after the event.++Achieved a +102% increase in migration software pilots; facilitated +137% improvement in customer marketing program involvement; improved client satisfaction by +8 percentage points.++Partnered with Sales and Product to lead sales enablement, competitive analysis as needed.

Promoted to lead all marketing efforts toward Blackboard’s largest “legacy” enterprise software group. Through my efforts, the company saw a +102% increase in migration software pilots, and a +137% improvement to customer program involvement.

Recruited to build and execute strategic marketing plan for a new business acquisition program across multiple verticals – higher education, K12 and EMEA. Achieved +113% of target goal, and added 34 net new clients for Blackboard.

Promoted to lead customer experience for Interfolio, which included all inbound email and call volume, client help forums, and software documentation.++Managed business intelligence software (GoodData); provided recommendations on support staffing based on predictive volume of inquiries. ++Responsible for client and prospect communication strategy including all in-product messaging, emails, social channels, and more. ++Managed an overhaul of the Interfolio website that simplified overall brand and message, and reduced inbound support volume significantly.

Developed and launched a social media strategy that included Facebook, Twitter, LinkedIn, and more. Achieved a 71% increase in referral traffic to interfolio.com, and +120% increase in social follower growth.

Helped plan and execute the 50th annual CINE awards event; my work included audience generation, logistics, and film editing.