Mike Demma Email & Phone Number

Graphic Design, Packaging, User Experience, User Interface Design, Strategy & Research, Development, Data Analytics, Usability Testing, Customer Experience

Houston, Texas, United States

• Leading the CX team with UX designers and strategists• Workshops and surveys to gather client requirements• Competitor analysis and market research• Created presentations that help formulate a holistic strategic approach for client needs • Sitemaps, user flows, and journey mapping• Wireframing, interactive prototyping, and functional specs for developers• Leveraging technologies such as personalization and marketing automation for enhancing the overall customer experience • Work with various teams to help push a strategic idea from start to finish - including business development, design, content strategy, code development, and testing • Created customer experiences for responsive websites, mobile apps, AR apps, and touch interfaces • Usability testing online and in-person• Presented and communicated omnichannel solutions to internal teams and clients• Analysis and reporting of usability tests, behavioral analytics and customer insights• Educating internal teams and clients on omnichannel customer experience strategy and integration

Houston, Texas Area

• Heuristic evaluation • Interviews and surveys• Work with business analysts to gather requirements from product owners and SMEs• Ideation and design thinking• Created competitive analysis reports• Wireframing, interactive prototyping, UI design mockups (low & high fidelity), design specs for developers• Interaction design in software like Principle and Ceros• Presented and communicated design solutions to marketing and design teams • Usability testing with software like UserTesting.com and Usabilityhub.com • A/B and multivariate testing with software like Google Optimize and Crazy Egg • Created style guides and UI libraries for web and mobile responsive applications• Work with analytics team for tracking of KPIs with software like Google Analytics and Sales Force Marketing Cloud• Developed a website for the UX team that includes information about UX, our team, design principles, design assets and templates, and a resource center for education• Worked in Rally online agile tool for tracking user stories and task assigned for projects• Perform data analysis through tools including Google Analytics, Optimize, AdWords and Crazy Egg• Created reports based on analytics and usability test to help measure the success of conversions and how they align to project KPI's

Houston, Texas Area

• Whiteboarding and ideation (Design thinking) sessions• Contextual inquiry, observational analysis and guerrilla testing of prototypes• Created wireframes, prototypes and widget libraries of UI components• Lead a team of 3 designers for creating assets including style guides, icons, pattern library, marketing collateral...etc.• Lead a team of 2 designers and 2 developers that built the design website for hosting process information, training material, governance model, research and design assets (HTML5/CSS3 & Angular JS)• Lead the design efforts for various small kickoff projects that needed assistance in research and design, varying from 2 weeks to 4 months in duration• Presented and communicated design solutions to management and project teams• Provided agile plans, tracking of team tasks and project priorities within sprints• Worked with other UX design teams across the organization on a global effort for aligning design assets and creating a universal icon and pattern library (Desktop, web & mobile)• Contributed to building the foundation and creating material for a governance model, including end-user (usability) and visual & interaction design validation testing• Worked with development on creating an interactive design language system for colors, icons, UI components and patterns• Provided support to other project teams consuming our assets, guidelines and standards

Houston

• Heuristic Evaluation• Contextual Inquiry• Benchmark & Competitive Analysis• Requirements gathering with Geologist and Reservoir Engineers• Focus Groups, Surveys, Card Sorting, A/B Testing, Paper Prototyping, Usability Testing • Interactive Prototyping in XAML and C# (Using Infragistics)• Data Analysis (writing reports on usability studies and comparing metrics)• Wireframes and Documentation • Front end UI development (Responsive & Adaptive Design)• Utilizing third party tools like Infragistics (Windows Ribbon) and ActiPro• Building a Resource Library with styling for all UI controls, Color Brushes, Icons, and Fonts• Contributing to other teams libraries for reusable controls throughout the company for other applications (including theming, skinning of controls and custom controls)• Creating icons and graphics for UI

Houston, Texas Area

• Interviews and Persona Development• Task Flows• Heuristic Evaluation• Information Architecture• Wireframing and Functional Documentation• Interactive Prototypes• Interaction Design • A/B testing, Time to Task, Card Sorting• Surveys (Including: Desirability)• Writing white papers based on research and methodologies performed on the software • Presenting Data Analysis to management• Management of Visual Design team• WPF/XAML, HTML/CSS code development• Responsive email templates and UI development (Using Bootstrap)• Branding and Marketing of all products for PSL (Software, Print, Online)• Writing standards and best practices documentation for Visual Design• Created Interactive Style Guide in WPF/XAML (Utilized by Visual Design Team, Development, and QA)

Houston, Texas Area

• Responsive design for multiple resolutions and monitors, using fluid grids• Created an interactive style guide for all Implicit, Explicit, Custom and Icon styles. Along with a color resource guide for theming• Merge control between 2-4 branches of code in Visual Studios Team Foundation Explorer 2010• Creating task flow diagrams• Writing UX documentation for application components, including functionality requirements• Developing a color resource in WPF, allowing for theming options of the entire application• Building interactive wireframes/prototypes, for high and low level components and screens• Creative concept and development of visual elements for all areas within the application• Created styling for all parts of the application including text, grids, list views, input fields, buttons, menus, titles, sub titles, 2D & 3D charts, editing tools and treeviews• Making sure all controls can allow UI automation for testing• Worked in third party tools such as Visiblox and DevExpress Themer to customize charts and grids• Managed time with the development team, to implement requested changes to screens and styles using Visual Studios Team Foundation Explorer 2010• Exposed to C#• Worked in Expression Blend 4 using WPF/XAML to adjust screen layouts to design specifications• Worked with QA team to make sure the UX and UI design meet the visual design standards, comparing various screens within application releases• Involved in by weekly meetings to plan the User Acceptance Criteria and User Stories for specific project task

Responsibilities for clients includes concept development and design for desktop and web applications. Duties include branding, icon development and design, HTML, CSS, WPF/XAML, Flash, user experience, user interface, research, design and development for print collateral.

• Creative concept and development of visual elements within the web application• Worked in Visual Studios 2010, building out CSS to create wireframe designswithin the SharePoint web parts• Helped with any bug fixes related to CSS• Exposed to Javascript, and how the developer used it to create certain web partsand layouts

• Creative concept and development of visual elements within the web application• Worked with developers to incorporate designs and layouts• Developed web pages and headers in HTML and CSS• Concept and development of custom icons for the web application launcher

• Creative concept and development of layouts and visual elements for all areas withinthe web application• Worked with Information Architects to complete high fidelity wireframes, while makingdecisions on user experience and interface design• Conducted and participated in requirements elaboration sessions with Business Analyst,to make sure that the requirements for each layout were in sync with their documents• Built elements for the style guide of the site, while also documenting them withinthe style guide• Developed a backup strategy for solution and graphics files, and executed it on aweekly basis• Worked with developers to implement new designs and changes to the application

• Creative concept and development of icons and visual elements for all areas within the application• Worked with Change Management to develop designs for email blast, websites and the application help menu• Designed (3) color themes with Infragistics, and applied to key elements within the application • Created styling for all parts of the application including text, grids, list views, input fields, buttons, menus, titles, sub titles, banners and footers • Managed time with the development team, to implement requested changes to screens and styles• Refined reporting document for clients to be more clear and presentable• Worked in XAML to adjust screen layouts to design specifications, and had weekly meetings with the UX team lead

I started off as a Graphic Designer at Greenopolis, working on a variety of projects. My skills were tested through many areas like print, web, animation, video and user interface.I then moved up to the position of Content Manager, taking on some different responsibilities. As my design needs were passed on to my fellow employee, I worked on building up our organization of content. Other duties include communicating with partners, writing documents, management, art direction, marketing, branding, content sharing and event planning.

I am the Content Manager for Greenopolis, scheduling and posting content and videos on Greenopolis.com daily. I manage and communicate with our bloggers, to make sure they keep the content fresh and in our companies focus. I work with bringing on new partners, and creating a place for their information to live on the site. I've been writing several documents to help organize and manage our business, bringing clarity to our work flow.

I designed for print and web, along with managing other designers and projects. Ordering materials through third party sources was frequent, and my knowledge of the industry improved through experience. Printing was done in house for small projects, with small and large format laser and ink jet printers. Craft was a must, in that there was lots of hands on work to be completed.

Hok Architectural Firm

As a Graphic Design intern at HOK, I worked on evacuation maps, golf course signs, and maps for a college town campus. I was also involved in documentation for clients and reading blue prints. This helped me manage my time well, while building my design skills for environmental graphics.

Bfa, Visual Communications

Graphic Design

Associates, Graphic Design