Mike Donnelly Email and Phone Number
Global Consumer Brand & Sports Marketing Leader | Brand Positioning & Management | Innovation, Growth & Transformation High-Performance Teams | Customer Experience | Driving Wholesale & Retail Strategic Growth at
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Superfeet Worldwide
Mike Donnelly's Location
Portland, Oregon, United States, United States
About Mike Donnelly
I'm a strategic and visionary Global Brand Marketing Leader with a proven track record in brand positioning, creating enhanced direct-to-consumer experiences, and leading high-performance, diverse teams. I thrive on driving innovation and executing growth initiatives that propel global brands and businesses to new heights. BRAND DEVELOPMENT & MANAGEMENTDelivered outstanding end-to-end results that boosted Nike's Running Category. By crafting and implementing a visionary brand strategy, I shaped the future of Running while pushing boundaries to amplify the brand's impact. My strategic leadership drove brand awareness, demand, and distinction by blending the art and science of storytelling.STRATEGIC VISION & PRODUCT MARKETING LEADERSHIP Re-established product marketing with innovative brand strategies that earned media praise, achieved record sales, and increased social engagement. My strategic vision and creative campaign storytelling were pivotal in driving these successes. This approach not only amplified brand visibility but also fueled the growth of Nike’s Running Category. As a strategic and visionary Brand Leader, my leadership has set new benchmarks for excellence.INNOVATION, GROWTH & TRANSFORMATIONMy commitment to innovation, growth, and transformation, combined with a strategic problem-solving approach, enabled my team to achieve new milestones and set industry benchmarks. The result? I created a dynamic, forward-thinking culture where excellence was the norm and progress over perfection was the standard. GLOBAL CAMPAIGN DEVELOPMENT & MANAGEMENTSuccessfully launched the Nike Run Club, re-engaging the running community and attracting over 100 million users. I also authored the marketing strategy for the groundbreaking Breaking2 initiative, earning 9 awards at the 2018 Cannes Lions International Festival of Creativity through a partnership with National Geographic. Additionally, I led the global 'So Fast' campaign featuring athletes like Kobe Bryant, Alyson Felix, and Serena Williams, inspiring athletes worldwide with innovative product storytelling and engaging experiences.Are you a visionary Brand leader who understands the critical importance of strategic marketing leadership? Let's connect here on LinkedIn and have a conversation to discover innovative opportunities to engage consumers in unique ways to drive outstanding brand and business results. MikeEmail: m_donnelly2@icloud.comPhone: (503) 704-9327
Mike Donnelly's Current Company Details
Superfeet Worldwide
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Global Consumer Brand & Sports Marketing Leader | Brand Positioning & Management | Innovation, Growth & Transformation High-Performance Teams | Customer Experience | Driving Wholesale & Retail Strategic Growth
Mike Donnelly Work Experience Details
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Vp Of MarketingSuperfeet Worldwide Dec 2024 - PresentFerndale, Washington, United States
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Sr. Director Nike Global RunningNike Aug 2022 - May 2024As the Senior Brand Director of Nike Running, I led a global cross-functional marketing team of over 100, delivering comprehensive results that elevated both the brand and business for the Running Category. I developed and implemented the corporate Running brand strategy, shaping its future vision and consistently pushing boundaries to enhance the brand's impact. I orchestrated and led seasonal campaigns and overarching brand narratives, inspiring athletes of all levels to push their… Show more As the Senior Brand Director of Nike Running, I led a global cross-functional marketing team of over 100, delivering comprehensive results that elevated both the brand and business for the Running Category. I developed and implemented the corporate Running brand strategy, shaping its future vision and consistently pushing boundaries to enhance the brand's impact. I orchestrated and led seasonal campaigns and overarching brand narratives, inspiring athletes of all levels to push their limits and redefine what’s possible. Additionally, I revitalized product marketing through key innovations like the Nike AlphaFly, which received media accolades, achieved record-breaking sales, and increased social engagement. Show less -
Sr Director Na Consumer Direct Marketing OperationsNike Nov 2020 - Aug 2022In my role leading the North America Consumer Direct Marketing operation team , I was responsible for defining and leading a new team aimed at providing operational excellence. I developed a visionary framework, built a team of over 25 members, and managed a multi-million-dollar budget to drive business outcomes.Collaborating with Media, Brand Management, Digital Marketing, and Stores Marketing teams, I established key partnerships with business leaders. I led the implementation of an… Show more In my role leading the North America Consumer Direct Marketing operation team , I was responsible for defining and leading a new team aimed at providing operational excellence. I developed a visionary framework, built a team of over 25 members, and managed a multi-million-dollar budget to drive business outcomes.Collaborating with Media, Brand Management, Digital Marketing, and Stores Marketing teams, I established key partnerships with business leaders. I led the implementation of an agile marketing process, deploying advanced tools and fostering cross-functional workflows. Additionally, I promoted a culture of continuous learning and innovation to create a dynamic marketing ecosystem focused on testing and growth. Show less
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Sr Director, Partner Marketing, Asia Pacific & Latin AmericaNike Nov 2018 - Nov 2020Led diverse team across 7 territories, enhancing marketing strategies for wholesale retailers and pioneering innovative concepts for future store developments.Through a holistic consumer-focused approach, I built strong retailer relationships and achieved sustainable brand growth. My leadership and strategic vision helped shape the future of retail marketing in both mature and emerging markets. Educated and empowered internal brand teams as well as external retail partners to… Show more Led diverse team across 7 territories, enhancing marketing strategies for wholesale retailers and pioneering innovative concepts for future store developments.Through a holistic consumer-focused approach, I built strong retailer relationships and achieved sustainable brand growth. My leadership and strategic vision helped shape the future of retail marketing in both mature and emerging markets. Educated and empowered internal brand teams as well as external retail partners to enhance marketing strategies and optimize in-store experiences. Drove qualified traffic and improved conversion KPIs for the company’s wholesale partners. Partnered with Japan team in preparation for the 2020 Tokyo Olympics, expertly navigating local market intricacies and positioning Nike and key wholesale partners as prominent global players. Show less
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Sr Brand Director Global Dtc (Direct To Consumer)Nike Aug 2016 - Nov 2018I led the establishment of a new sub-function within Nike's global marketing organization to integrate online-to-offline (O2O) strategies, laying the foundation for future retail direct-to-consumer engagement. I also developed a comprehensive Brand Plan with a clear Mission, Vision, and Position, guiding Nike's retail direction.Key achievements include spearheading the marketing efforts for Nike Live, a pioneering retail concept that gained wide recognition and is now being rolled out… Show more I led the establishment of a new sub-function within Nike's global marketing organization to integrate online-to-offline (O2O) strategies, laying the foundation for future retail direct-to-consumer engagement. I also developed a comprehensive Brand Plan with a clear Mission, Vision, and Position, guiding Nike's retail direction.Key achievements include spearheading the marketing efforts for Nike Live, a pioneering retail concept that gained wide recognition and is now being rolled out globally. Furthermore, I led the strategic marketing for the launch of Nike Soho, a store of the future concept, ensuring its success through collaboration with cross-functional teams and stakeholders.These initiatives significantly influenced Nike's retail strategy, driving innovation and enhancing consumer experiences. Show less
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Global Brand Director RunningNike Nov 2014 - Aug 2016Beaverton, Oregon, United StatesI led the development and execution of a strategy for Nike's Global Running Marketing category, re-establishing credibility within the Running community and Specialty Group Retail Channel through initiatives like the Nike Run Club. As the marketing lead for the Breaking 2 project, I worked to achieve the historic goal of breaking the 2-hour marathon barrier. Additionally, I spearheaded the "So Fast" campaign featuring athletes like Kobe Bryant and Serena Williams, and shaped Nike's… Show more I led the development and execution of a strategy for Nike's Global Running Marketing category, re-establishing credibility within the Running community and Specialty Group Retail Channel through initiatives like the Nike Run Club. As the marketing lead for the Breaking 2 project, I worked to achieve the historic goal of breaking the 2-hour marathon barrier. Additionally, I spearheaded the "So Fast" campaign featuring athletes like Kobe Bryant and Serena Williams, and shaped Nike's Running strategy for the Rio 2016 Olympics.Recruited to lead and execute an authentic Running strategy for the Global Running Marketing category to re-establish the brand’s position in the marketplace. Launched Nike Run Club, a digital and physical run club experience, successfully re-engaging the running community, resulting in over 100 million users.Authored marketing strategy for revolutionary initiative. Partnered with National Geographic, resulting in 9 awards at the 2018 Cannes Lions International Festival of Creativity, including a Gold Cannes Lion. Show less
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Global Brand Director Digital Sport / FuelbandNike Sep 2012 - Nov 2014Portland, Oregon, United StatesAs the marketing leader for Nike FuelBand, I spearheaded Nike's inaugural foray into Membership with a pioneering digital product that fostered deeper connections with athletes globally. My role involved creating and implementing a holistic marketing strategy covering all product lifecycle stages, from setting marketing direction to executing a go-to-market strategy, including global market expansion. I collaborated with customer service and reverse logistics to ensure seamless consumer support… Show more As the marketing leader for Nike FuelBand, I spearheaded Nike's inaugural foray into Membership with a pioneering digital product that fostered deeper connections with athletes globally. My role involved creating and implementing a holistic marketing strategy covering all product lifecycle stages, from setting marketing direction to executing a go-to-market strategy, including global market expansion. I collaborated with customer service and reverse logistics to ensure seamless consumer support and lifelong relationships.A highlight of my tenure was the "Make it Count" campaign, which inspired a global audience to lead active, healthy lives. My efforts positioned the Nike FuelBand as an innovative product beyond traditional sports categories, offering me valuable insights into the nexus of technology, sport, and consumer engagement. Show less
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Uk Running Brand DirectorNike Nov 2010 - Sep 2012London Area, United KingdomIn the lead-up to the 2012 London Olympic Games, I led Nike's Running strategy, focusing on using the event to boost Nike Running in London. My role involved executing a comprehensive marketing plan to maximize impact during the Games, with a focus on product storytelling through the iconic Volt colorway.I oversaw all aspects of marketing strategy, from conceptualizing consumer experiences to extending global campaigns. Created new and innovative marketing initiatives engaging… Show more In the lead-up to the 2012 London Olympic Games, I led Nike's Running strategy, focusing on using the event to boost Nike Running in London. My role involved executing a comprehensive marketing plan to maximize impact during the Games, with a focus on product storytelling through the iconic Volt colorway.I oversaw all aspects of marketing strategy, from conceptualizing consumer experiences to extending global campaigns. Created new and innovative marketing initiatives engaging consumers in new ways. Transformed London into a giant game board through a campaign called the Nike Grid, where runners logged their runs to claim streets, amassing 31,000 runs during the activation. Also collaborated with influential figures like Ellie Goulding and Charlie Dark to inspire new and non-traditional runners in London, especially women, through campaigns such as "Music Runs Ellie" and partnerships with community running clubs. Show less
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Brand Manager Running Central Territory (Chicago)Nike Jun 2009 - Nov 2010Chicago, Illinois, United StatesIn my role as the marketing leader for the Running strategy in the Central Territory of the US, I worked with a cross-functional team to ensure our initiatives resonated with consumers and met business objectives through key Running Specialty (RSG) partnerships. One significant achievement was securing sponsorship of the Chicago Marathon, where I introduced creative and innovative sponsorship activation to maximize brand exposure and consumer engagement, while also involving key… Show more In my role as the marketing leader for the Running strategy in the Central Territory of the US, I worked with a cross-functional team to ensure our initiatives resonated with consumers and met business objectives through key Running Specialty (RSG) partnerships. One significant achievement was securing sponsorship of the Chicago Marathon, where I introduced creative and innovative sponsorship activation to maximize brand exposure and consumer engagement, while also involving key retailers.I recognized the importance of early consumer engagement and formed strategic partnerships with institutions like the University of Texas and Ohio State University. We brought the world of running onto campus grounds, igniting a passion for fitness among college students. This included launching and managing Run Clubs and Races, as well as establishing an ambassador program with key student influencers. These efforts amplified our brand message and cultivated a community of dedicated brand advocates among our target audience. Show less
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Us Running Brand ManagerNike Jan 2007 - Jun 2009Portland, Oregon, United StatesI led the marketing strategy for the 2008 US Olympic Trials in Eugene, Oregon, known as Track Town USA. This event marked the Trials' return to Eugene after nearly three decades. I created the national campaign "The Hardest Team to Make," which celebrated athletes striving to make the US Olympic Team and highlighted the drama involved. This campaign resonated nationwide. I also organized on-the-ground experiences in Eugene that engaged athletes and fans, enhancing the event and strengthening… Show more I led the marketing strategy for the 2008 US Olympic Trials in Eugene, Oregon, known as Track Town USA. This event marked the Trials' return to Eugene after nearly three decades. I created the national campaign "The Hardest Team to Make," which celebrated athletes striving to make the US Olympic Team and highlighted the drama involved. This campaign resonated nationwide. I also organized on-the-ground experiences in Eugene that engaged athletes and fans, enhancing the event and strengthening Nike's connection with the running community.Another significant project was the Human Race, a global event across 25 cities with 25 musical acts in one day. Collaborating with key US cities and various Nike functions like entertainment marketing, sports marketing, retail, digital, PR, and events, we provided runners with a unique and brand-defining experience.I also initiated the inaugural Nike Pacer program, a grassroots effort to reengage the running community. By hiring Running Brand ambassadors to build relationships with key running retailers across the US, we offered unparalleled service and established a strong community presence. The Nike Pacer program has since grown significantly, becoming essential to Nike's running plans and reinforcing the brand's commitment to empowering runners worldwide. Show less
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Nike Professional RunnerNike Nov 2001 - Jan 2007Portland, Oregon, United States
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Global Sports Marketing | Youth RunningNike Mar 2005 - Dec 2006During my time with the Nike Running Sports Marketing Team, I had the honor of supporting Nike's globally contracted Track and Field Athletes and building key relationships with their sports marketing agents. My role expanded to include driving Nike's Youth Running programming, where I oversaw a mobile fleet and a team of brand ambassadors dedicated to inspiring young runners nationwide.One of my notable contributions was my involvement in innovative Youth Running events, particularly… Show more During my time with the Nike Running Sports Marketing Team, I had the honor of supporting Nike's globally contracted Track and Field Athletes and building key relationships with their sports marketing agents. My role expanded to include driving Nike's Youth Running programming, where I oversaw a mobile fleet and a team of brand ambassadors dedicated to inspiring young runners nationwide.One of my notable contributions was my involvement in innovative Youth Running events, particularly the Nike Cross Nationals. This event, now in its 18th year, brings together top high school cross country teams and athletes for a unique racing experience and immersive programming at Nike's World Headquarters. The Nike Cross Nationals continues to embody our vision by inspiring and empowering the next generation of runners to reach their full potential. Show less
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Professional RunnerNew Balance Jul 1997 - Nov 2001Providence County, Rhode Island, United States
Mike Donnelly Education Details
Frequently Asked Questions about Mike Donnelly
What company does Mike Donnelly work for?
Mike Donnelly works for Superfeet Worldwide
What is Mike Donnelly's role at the current company?
Mike Donnelly's current role is Global Consumer Brand & Sports Marketing Leader | Brand Positioning & Management | Innovation, Growth & Transformation High-Performance Teams | Customer Experience | Driving Wholesale & Retail Strategic Growth.
What schools did Mike Donnelly attend?
Mike Donnelly attended Providence College.
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