Michael Long

Michael Long Email and Phone Number

Senior Pricing Manager at TAPCO (Traffic & Parking Control Co.) @ TAPCO (Traffic and Parking Control Co.)
brown deer, wisconsin, united states
Michael Long's Location
Milwaukee, Wisconsin, United States, United States
Michael Long's Contact Details

Michael Long personal email

n/a
About Michael Long

B2B marketing professional with experience in strategic planning, market research and analysis, product management and new product development; channel management, sales promotion and training; marketing communications, event marketing, merchandising, and public relations.

Michael Long's Current Company Details
TAPCO (Traffic and Parking Control Co.)

Tapco (Traffic And Parking Control Co.)

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Senior Pricing Manager at TAPCO (Traffic & Parking Control Co.)
brown deer, wisconsin, united states
Website:
tapconet.com
Employees:
225
Michael Long Work Experience Details
  • Tapco (Traffic And Parking Control Co.)
    Senior Pricing Manager
    Tapco (Traffic And Parking Control Co.) Jan 2023 - Present
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  • Tapco (Traffic & Parking Control Co.)
    Manager Of Product Management
    Tapco (Traffic & Parking Control Co.) Dec 2018 - Jan 2023
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  • Tapco (Traffic & Parking Control Co.)
    Senior Product Manager
    Tapco (Traffic & Parking Control Co.) Jan 2018 - Present
    Greater Milwaukee Area
    • Manage product lines from strategic planning through tactical activities • Specify market requirements for products by conducting market research and competitive analyses • Drive new product development teams through market requirements, product design, commercialization, and positioning• Develop and implement a company-wide go-to-market plan, working with all departments to execute• Train, manage, and mentor Associate Product Manager
  • Broan-Nutone Llc
    Business Intelligence Manager, Marketing Manager
    Broan-Nutone Llc 2011 - 2017
    Greater Milwaukee Area
    Responsible to Vice President of Marketing for managing $10 million product category and initiating market research projects and strategic market assessments to support global marketing and product development, including surveys, focus groups, ethnographies, in-depth interviews, channel analyses, and secondary research. Directed 20-30 projects, budget of $700,000, and Senior Analyst.
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  • Strattec Security Corporation
    Director, New Market Development
    Strattec Security Corporation 2008 - 2011
    Greater Milwaukee Area
    Responsible to VP of Operations for P&L, development and launch of new product line, including conducting market assessment, leading cross-functional team to develop product specifications, and creating business plan.
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  • Milwaukee Electric Tool
    Senior Channel Manager
    Milwaukee Electric Tool 1998 - 2007
    Greater Milwaukee Area
    Responsible for developing and implementing marketing plans, programs, and promotions for home center, hardware, industrial, and contractor supply channels, representing $500 million in sales. Controlled promotion budget, pricing, and annual rebates. Supervised Channel Manager, Special Event Manager, and Marketing Analyst with oversight of mobile marketing program, trade shows, and events.
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  • Kohler Co.
    Manager, Professional Channel Marketing
    Kohler Co. 1992 - 1998
    Greater Milwaukee Area
    Responsible for creating marketing programs and promotions for plumbing distribution channel, from forecasting and financial analysis through collateral production, administration, and post analysis. Led staff of 4, including Associate Channel Manager, Market Analyst, and Merchandising Specialist.
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  • Previous Experience
    Sr. Media Planner, Media Buyer, Media Planner
    Previous Experience 1986 - 1992
    Held positions with Laughlin/Constable, Milwaukee, Wisconsin as Senior Media Planner; Hughes Ruch Advertising, Brookfield, Wisconsin as Media Buyer & Planner; and Della Femina, McNamee, WCRS, Pittsburgh, Pennsylvania as Media Planner.

Michael Long Skills

Marketing Strategy Brand Management Cross Functional Team Leadership Marketing Communications Product Development Competitive Analysis Trade Shows Marketing B2b Strategic Planning Market Research Forecasting Sales Promotion Merchandising Product Management Public Relations Brand Development P&l Management Management Channel Management Media Planning Budgets Channel Partners Corporate Branding Online Branding Category Management Sales Trainings Collateral Material Development Website Development Seo Copywriting Financial Analysis Trade Promotion Advertising Management Product Strategy Media Buying Developing New Markets Packaging Copywriting Sales Meetings Retail Packaging Budget Management Ms Office Suite Stock Car Driving

Michael Long Education Details

Frequently Asked Questions about Michael Long

What company does Michael Long work for?

Michael Long works for Tapco (Traffic And Parking Control Co.)

What is Michael Long's role at the current company?

Michael Long's current role is Senior Pricing Manager at TAPCO (Traffic & Parking Control Co.).

What is Michael Long's email address?

Michael Long's email address is ml****@****tec.com

What schools did Michael Long attend?

Michael Long attended Marquette University, Boston College.

What skills is Michael Long known for?

Michael Long has skills like Marketing Strategy, Brand Management, Cross Functional Team Leadership, Marketing Communications, Product Development, Competitive Analysis, Trade Shows, Marketing, B2b, Strategic Planning, Market Research, Forecasting.

Who are Michael Long's colleagues?

Michael Long's colleagues are Sheila Barnes, Brian Hasley, Robert K., Heather Riemer, Nathan Glodowski, Grace Mager, Roscoe Riggins.

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