Developing and implementing a multi-faceted communications strategy.Increasing public profile and community engagement through digital and traditional media.Conceptualizing and developing print and digital marketing materials aligned with the organization’s brand guidelines.Building and maintaining strong relationships with local media and acting as the primary point of contact for media inquiries and interview requests. Identifying compelling stories that demonstrate the organization's mission, vision and values.Managing the organization's social media presence and content calendar.Supporting the organization’s fundraising efforts with an integrated marketing and communications plan.Collaborate with the fundraising team to develop effective campaigns and strategies for donor engagement. Providing photography and videography of special events, therapy sessions and employees.Using generative AI tools to support content development.Collaborating with internal and external stakeholders to ensure a diverse range of perspectives are taken into consideration.

Developing and executing a comprehensive communications strategy that includes, but is not limited to, social media, video, web, radio and print material.Developing a content calendar to manage Brock International’s social media presence including Facebook, Twitter, Instagram and YouTube.Conceptualizing the layout and design of promotional materials for print, web, and e-communications marketing.Developing and managing web content using WordPress site management software.Monitoring and analyzing social media and website traffic, and making recommendation to improve performance and user experience.Writing strong, impactful and clear media releases and news articles attracting local, national, and international coverages.Building a library of resources (photos, videos, stories and testimonials) depicting international student life at Brock.Ensuring all content is aligned with University branding standards and communication guidelines.Working within the guidelines of the Freedom of Information and Protection of Privacy Act (FIPPA) to protect students personal information.

Developing, managing and publishing the annual Wine Country Ontario tourism publication with a circulation of 750,000.Creating, developing and managing a comprehensive consumer experiential campaign to distribute samples to a targeted audience demographic.Working with agency partner to develop a complete brand and creative strategy for consumer ad campaign.Developing creative briefs for graphic designers to articulate needs for various projects.Developing objectives, creating strategy and executing marketing research campaigns to obtain quantitative and qualitative data.Developing and implementing a 12-month content calendar for consumer e-blast.

Developing a comprehensive social media strategy to increase reach and drive engagement.Managing social media content, and page activities to develop brand advocates, and increase overall brand equity.Developing a comprehensive event marketing strategy to distribute 250,000 samples/year to targeted events and audience demographic.Coordinating and monitoring marketing / promotional programs to ensure success.Developing a local public relations campaign to raise company awareness in the Niagara region.Issuing quarterly press releases to local media contacts.Developing / managing web content using WordPress management software.Creating and designing banners, brochures, advertisements, e-blasts, web content, business cards.Providing category insights to drive sales and marketing initiatives through monthly reports.

Extensive sales skills within the hospitality and travel industryManaging and servicing Winery Licensee accounts and restaurant orders Ensuring high level of customer serviceSetting and monitoring sales goals ensuring budgets met or exceededAttending trade shows and various events within the Niagara community (e.g. Toronto Food and Wine, Niagara Icewine Festival) and serving as an ambassador for the company

Provided exemplary service to guests. Mediating between customers, sales staff and other parties ensuring positive outcomesAssessing customer needs/budget and recommending appropriate product/serviceKeeping informed of current/new product and service developments, trends and issues from competitorsGenerating sales growth and encouraging repeat and referral businessHandling service, in-bound and out-bound sales calls and in person inquiriesAssisting customers in decision making by providing knowledgeable informationHandling large sums of money quickly and accuratelyPerforming opening and closing duties with key-holder responsibilities

Served as an ambassador for the province of Ontario and Niagara region Provided the opportunity to gain a complete understanding of Ontario's most popular tourist attractions, while providing excellent skills in communication, organization, teamwork, and time management.Ensuring high level of customer service

Developing creative promotional events, radio/newspaper campaigns and marketing materialsArranging special events with customers and ensuring implementation of requestsCreating, and designing banners, brochures, business cardsDeveloping promotional materials and brochures for several businesses in the local community Designing promotional information and ensuring timely submissions of advertising materials