Mike Needham

Mike Needham Email and Phone Number

Director of Communications, Admissions and Marketing @ Shrewsbury Colleges Group
Nantwich, GB
Mike Needham's Location
Nantwich, England, United Kingdom, United Kingdom
Mike Needham's Contact Details

Mike Needham personal email

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Mike Needham phone numbers

About Mike Needham

Respected Digital Leader and Innovative Strategist. Significant experience in digital strategy, data driven marketing, world class product and solutions for both the B2B and B2C Markets. Able to leverage rich expertise across Professional Services, Entertainment/Leisure and Retail industries to direct highly effective marketing strategy. Deep understanding of all elements of data (from data management, content, experience, value, loyalty and segmentation), with expertise in implementing a diverse range of CRM programmes focussed on unifying both data and creative components as part of customer centric strategies resulting in significant ROI. Strong critical decision-making skills and an empowering leader who thrives in developing team knowledge and expertise. Adept at utilising current resources and fine tuning processes to make impactful changes to support the business requirements. Technical proficiency in: Google Analytics, SEMRush (Certified), Moz Pro, Mail Chimp, Dotmailer, Lumen5 & Canva, HubSpot and Act-On.

Mike Needham's Current Company Details
Shrewsbury Colleges Group

Shrewsbury Colleges Group

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Director of Communications, Admissions and Marketing
Nantwich, GB
Website:
shrewsbury.ac.uk
Employees:
5
Mike Needham Work Experience Details
  • Shrewsbury Colleges Group
    Director Of Communications, Admissions And Marketing
    Shrewsbury Colleges Group
    Nantwich, Gb
  • Shrewsbury Colleges Group
    Director Of Communications, Admissions And Marketing
    Shrewsbury Colleges Group Jan 2020 - Present
    Shrewsbury, Shropshire, United Kingdom
    I play a key role in leading and managing all external communication and marketing activities and events to maximise student recruitment to all course provision at Shrewsbury Colleges Group. I'm responsible for school liaison and the admissions process, ensuring excellent links with all schools across the county and analysing applications to inform provision. I am responsible for communications to external stakeholders and lead the course sales for effective recruitment to adult education in our local market.
  • Amoria Bond
    Commercial Marketing Manager
    Amoria Bond Dec 2016 - Dec 2019
    Manchester
    I was responsible for the commercially driven marketing activity across the Amoria Bond brands which included the creation and implementation of the brand strategy, management of the Amoria Bond digital presence and inbound lead generation.
  • Total Fitness
    Group Marketing Manager
    Total Fitness Nov 2015 - Dec 2016
    Wilmslow
    The role was responsible for driving the marketing strategy of the business and supporting the sales and commercial team in achieving revenue goals. This role had direct responsibility for the creation, direction and execution of the organisation's CRM strategy. I also worked with the 17 Clubs in the business to drive sales through social media and marketing activity.
  • Kitbag.Com
    Account Manager
    Kitbag.Com Sep 2012 - Nov 2015
    Manchester
    I managed a portfolio of high profile partners with responsibilty for all aspects of the account relationship and commercial outputs. I also acted as the main link between Kitbag and the partner account, liaising with key areas within the business and representing the best interests of both parties in order to grow the partnership businesses and maximise the profitability for Kitbag. I was responsible for the relationship, strategy, and overall P&L/profitability of each of my clients, setting the Marketing budgets and channels of spend by client.
  • Bolton Wanderers Football Club
    Head Of Marketing
    Bolton Wanderers Football Club Oct 2008 - Aug 2012
    Reebok Stadium
    This was a wide ranging role with responsibility for strategy and delivery of full marketing mix including DM, digital/online (inc. SEO, PPC, social media), advertising, CRM, brand ownership, market intelligence & analysis in a multi channel environment. This position involved working with a significant number of stakeholders at all levels within the organisation to develop and execute marketing campaigns for the B2C and B2B aspects of the Club as well as a significant level of work with 3rd party partner organisations.
  • Bolton Wanderers Football Club
    Marketing Manager
    Bolton Wanderers Football Club Mar 2003 - Oct 2008
    Reebok Stadium
    This role was my initial position with Bolton Wanderers and I was recruited to head up the newly formed marketing team. The principal responsibilities of this role were the implementation and execution of all marketing campaigns to the consumer and business supporter base.
  • Great Universal Stores
    Marketing Executive
    Great Universal Stores Apr 2002 - Feb 2003
    Universal House
    In this position, I was responsible for all the marcomms and branding activity to the existing customer base for the flagship Kays brand. I recruited, led, appraised and coached a team of 5 Marketing coordinators and senior specialists to achieve the commercial objectives of this role.
  • Great Universal Home Shopping Ltd
    Senior Marketing Specialist
    Great Universal Home Shopping Ltd Sep 2000 - Apr 2002
    Universal House
    This was a wide-ranging project leadership role with full responsibility for all aspects of the various projects undertaken, including resource allocation, risk assessment, management of budgets/benefits realisation, and communication to all levels of management.
  • Englewood Ltd
    Market Analyst
    Englewood Ltd Apr 2000 - Sep 2000
    My main responsibility in this position was the gathering and coordinating market data and information for the commercial benefit of the company.
  • Great Universal Home Shopping Ltd
    Marketing Specialist
    Great Universal Home Shopping Ltd Jan 1998 - Apr 2000
    Universal House
    I worked as a Marketing Specialist with responsibility for Customer Management communication through outbound Telemarketing.
  • Lombard Tricity Finance Ltd
    New Business Executive
    Lombard Tricity Finance Ltd Nov 1996 - Jan 1998
    This role involved sourcing new business and account management of existing customers.

Mike Needham Skills

Marketing Communications Marketing Crm New Business Development Account Management Marketing Strategy Strategy Event Management Sports Marketing Management Sponsorship Social Media Marketing Direct Marketing Social Media B2b Online Marketing Football Advertising Seo Ppc Email Marketing Brand Development Brand Management Digital Marketing Sports Public Relations Digital Strategy Multi Channel Marketing Marketing Management Business Development Integrated Marketing Leadership Sponsorship Sales Market Research Project Management Pay Per Click Web Development Search Engine Optimization Strategic Planning Customer Relationship Management Business To Business

Mike Needham Education Details

Frequently Asked Questions about Mike Needham

What company does Mike Needham work for?

Mike Needham works for Shrewsbury Colleges Group

What is Mike Needham's role at the current company?

Mike Needham's current role is Director of Communications, Admissions and Marketing.

What is Mike Needham's email address?

Mike Needham's email address is mi****@****ail.com

What is Mike Needham's direct phone number?

Mike Needham's direct phone number is +4416144*****

What schools did Mike Needham attend?

Mike Needham attended Keele University, Hartford High School, Sir John Deane's Sixth Form College.

What skills is Mike Needham known for?

Mike Needham has skills like Marketing Communications, Marketing, Crm, New Business Development, Account Management, Marketing Strategy, Strategy, Event Management, Sports Marketing, Management, Sponsorship, Social Media Marketing.

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