Mike Lesner Email & Phone Number

Home Office - Deerfield Il

Distributor Representative to five Komatsu dealers. As the frontline contact to the dealers, responsibilities included, developing a marketing plan to obtain headquarters sales goals, assist with pending sales deals, coordinate and provide training, and resolve issues from both the dealer and end users.Developed discounting and incentive programs for both the dealer and end-user in order to obtain & exceed Komatsu headquarters goals. Analyzed monthly sales performance compared to the market in order to make countermeasures with the distributor where needed. Developed a yearly Joint Marketing Plan (JMP) with distributors and conducted quarterly reviews in order to measure the distributor performance against the JMP. Then worked with the distributor to create action plans and make changes where necessary in order to achieve plan.Established a retail customer focus for Komatsu, by traveling with distributor salesmen and management to meet customers and participated in distributor promotional and industry events.

Managed projects to market Bull Dozers, one of Komatsu's four major product lines, utilizing a promotional budget of over $300,000. Interfaced with advertising agencies and consultants to maximize marketing promotions. Performed product sales training and participated in industry trade shows. Maintained monthly product status reports for the CEO, President and VP of Product Marketing.Provided upper management with initial marketing strategies and sales forecasts for new product introductions and received the Office of the Chairman Award for introduction of the D61 dozer and obtaining 25% market share. Traveled extensively to meet and evaluate customer needs to coordinate new product specifications between marketing, engineering (domestic and international) and manufacturing. Developed market forecasts and sales trends using historical data, coordinated sales forecasts with manufacturing in order to optimize factory production. Conducted field tests against competitors for use in sales tools such as interactive CD's, DVD's and printed sales literature.

Developed and designed sales material on capital construction equipment. Created and coordinated product sales brochures and organized and directed photo shoots for advertising and marketing projects. Directed development of a Find-It a CD/web-based sales & marketing tool with competitive comparisons of manufacturer's products along with the archiving of electronically stored Komatsu sales literature. Contributed to the initial development of the Komatsu America website. Brought in content from departments of Komatsu to create an online resource for products and services offered.

in the Sales Material Creation Department. This position was the start to my career at Komatsu. Prior jobs at Mathews consisted of data entry to basic office work.

Ba, Marketing & Graphic Design

Hs, College Prep