Mike Marcus
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Mike Marcus Email & Phone Number

Partner Marketing Manager | Mutual Business Growth | Co-Marketing Campaigns | Maximize ROI | Increasing Revenue Through Sales Enablement at The Channel Company
Location: Greater Tampa Bay Area, United States, United States 8 work roles 1 school
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Current company
Role
Partner Marketing Manager | Mutual Business Growth | Co-Marketing Campaigns | Maximize ROI | Increasing Revenue Through Sales Enablement
Location
Greater Tampa Bay Area, United States, United States
Company size

Who is Mike Marcus? Overview

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Quick answer

Mike Marcus is listed as Partner Marketing Manager | Mutual Business Growth | Co-Marketing Campaigns | Maximize ROI | Increasing Revenue Through Sales Enablement at The Channel Company, a company with 51 employees, based in Greater Tampa Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Mike Marcus.

Mike Marcus previously worked as Virtual Partner Marketing Manager, AWS Marketing Concierge Services at The Channel Company and Partner Program Manager at D&H Distributing. Mike Marcus holds Bachelor Of Arts (Ba), Political Science from Emory University.

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The Channel Company

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Profile bio

About Mike Marcus

I create and execute marketing activities that help both consumer and B2B brands generate revenue and a return on their investment. This requires collaboration with cross-functional teams and third-party alliances to maximize alignment against objectives and profitability. My passion is constructing stories that leverage data and features to make the complex more relatable. Always sell the problem you solve for vs. selling the solution. I manage project timelines and calendars, negotiate and oversee vendor relationships, and sell-through concepts to the customer. It's all capped off with post-analysis presentations and scorecard reporting.

Current workplace

Mike Marcus's current company

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The Channel Company
The Channel Company
Partner Marketing Manager | Mutual Business Growth | Co-Marketing Campaigns | Maximize ROI | Increasing Revenue Through Sales Enablement
One Research Drive, Suite 400B, Westborough, MA 01581, us
Employees
51
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8 roles

Mike Marcus work experience

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Virtual Partner Marketing Manager, Aws Marketing Concierge Services

Current

Westborough, MA, US

Oct 2024 - Present

Partner Program Manager

Harrisburg, PA, US

Constructed annual marketing program for Cloud Business Unit, contributing to 39% YOY increase in Sales and the fastest growing BU at D&H Revitalized ProAV & Collaboration marketing program, contributing to revenue growth representing nearly 10% of total commercial revenue Launched the inaugural Modern Solutions Training Camp for MSPs, which led to one.

Oct 2021 - Apr 2024

Channel Marketing Manager

Eden Prairie, Minnesota, US

Drove creation of to-partner and through-partner communications, and managed design process with third-party vendor, to fuel product awareness and adoption Aligned with Product Marketing on the development and execution of 2x monthly webcasts, to educate both MSPs and VARs on product offerings Owned relationship with distribution partners to frame proper.

Mar 2021 - Oct 2021

Vendor Marketing Manager Ii

Clearwater, Florida, US

Aligned with key vendors across multiple solution disciplines to convert MDF budgets into clear and measurable campaigns Tracked effectiveness of marketing investment through alignment with business analysts, and constructed scorecards to showcase marketing effectiveness Averaged 118% quarterly profitability for Marketing Unit across 12 fiscal quarters

Jul 2018 - Mar 2021

Marketing Campaigns (Contractor)

Safety Harbor, FL, US

Collaborated with CMO to identify strategic accounts for local Tampa agency. Developed presentation to articulate agency value prop for participation in RFP process. Constructed seven-figure pitch for agency to become the official AOR for leading medical institution in Tampa.

Mar 2018 - Jun 2018

Director, Marketing Solutions

Clearwater, Florida, US

Charged with generating $7.2MM in managed media annually for digital agency specializing in paid search, paid social, programmatic display and consulting services. Constructed sales collateral and storytelling materials and assessed clients for business compatibility.

Feb 2017 - Feb 2018

Vice President, Integrated Marketing

New York, New York, US

Partnered with Sales towards the achievement of $50MM revenue goal. Collaborated with programming team to develop branded content solutions for advertisers in the YouTube ecosystem. Pitched concepts directly to agencies to secure investment.

Nov 2015 - Aug 2016

Director, Integrated Marketing (Sales Joint Venture With Nbc Sports)

New York, New York, US

Led the development of marketing solutions for the NHL over a collective seven-year period (2008-2015), including the time after the NHL and NBC Sports Group formed their U.S. media sales pact. Employed by NBC Sports for three years during this time frame.

Jan 2008 - Mar 2015
Team & coworkers

Colleagues at The Channel Company

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1 education record

Mike Marcus education

  • Emory University
    Emory University
    Political Science
FAQ

Frequently asked questions about Mike Marcus

Quick answers generated from the profile data available on this page.

What company does Mike Marcus work for?

Mike Marcus works for The Channel Company.

What is Mike Marcus's role at The Channel Company?

Mike Marcus is listed as Partner Marketing Manager | Mutual Business Growth | Co-Marketing Campaigns | Maximize ROI | Increasing Revenue Through Sales Enablement at The Channel Company.

Where is Mike Marcus based?

Mike Marcus is based in Greater Tampa Bay Area, United States, United States while working with The Channel Company.

What companies has Mike Marcus worked for?

Mike Marcus has worked for The Channel Company, D&H Distributing, Arcserve, Tech Data, and The Marketing Posse.

Who are Mike Marcus's colleagues at The Channel Company?

Mike Marcus's colleagues at The Channel Company include Kyla (Marlin) Jurek, Lisa Sabourin - Pfaeffle, Melanie Trainor, Maren Fewel, and Danielle Dargavel.

How can I contact Mike Marcus?

You can use AeroLeads to view verified contact signals for Mike Marcus at The Channel Company, including work email, phone, and LinkedIn data when available.

What schools did Mike Marcus attend?

Mike Marcus holds Bachelor Of Arts (Ba), Political Science from Emory University.

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