Mike Meadows Email & Phone Number

United States

Responsible for Expansion Markets - New Business - New Distribution in New AccountsSuccessfully achieved new business and new distribution in National and Regional accounts.Development and hiring of new broker network including training, and score-carding.Performance: Best year in sales and profit in company history (125 years)

Greater Philadelphia Area

• CPG Sales & Marketing consult work for GLG (Gerson Lehrman Group), Third Bridge, AlphaSights, Guidepoint, Mosaic Research Management, and Bain Capital.
• Helping small, medium sized & start-up companies navigate the challenges of growth.
• Providing market and industry assessment for multiple categories.
• Led advisory discussions on Broker Management, Commercial Strategy, and Revenue Growth Management.

Greater Philadelphia Area

• Grocery and Natural Products | Natural & Organic Tea | Tea | Kombucha | Cold Brew Coffee
• Focus Accts: Target, East Coast Accounts - Wakefern, Wegmans, Ahold Delhaize - Giant, Stop & Shop, Hannaford, Food Lion, Acme, Market Basket, Publix, South Eastern Grocers, Harris Teeter, Ingles. UNFI / KEHE

Horsham, PA

Responsible for Sales Leadership, Sales Strategy, and Category Management.

Wilmington, DE

Responsible for growth of BRIGHT AIR brand share nationally in the Grocery channel. Increased contributions to total BRIGHT AIR gross margin performance. Established outstanding customer relationships at key customers that produced faster speed to market opportunities and improved the quality of support received in programming and planning.

Categories: Wet Shave, Shave Preps, Skin Care, Sun Care, Infant Care, Feminine Care, Pet CareProducts include: Schick Razors, Edge & Skintimate Shave Preps, Wet Ones, Playtex Gloves, Banana Boat and Hawaiian Tropic Sun Care, Playtex Infant Care, Playtex Feminine Care, Pet Care

CPG Sales Management. Dedicated to improving ROI by focusing on trade strategy improvement, innovative go-to-market strategies, and joint business planning.

National

Recruited to increase channel sales through trade marketing, category management, shopper insights, and annual customer business planning for 80 accounts. Developed and implemented a national broker integration plan designed to establish a strategic and tactical relationship between Acosta and Schick, which successfully set the stage for all analytical.

Plainsboro, NJ

National OTC trade marketing role that included the launch of new items, OTC switches, managing the business planning process, identifying key opportunities with accounts, and providing leadership and direction to field sales and the marketing group. ($350M sales)

Plainsboro, NJ

Direct sales experience exceeding sales goal of $34M managing Northeast Grocery accounts by expanding distribution, increasing share of shelf, and improving promotional effectiveness.

Plainsboro, NJ

Successfully developed and executed national business plans for the Keri Lotion Franchise representing $42M in sales. Responsibilities included P&L accountability, new item launch planning, strategic planning, forecasting, budgeting, long-range planning and trade fund allocation to all customers. Successfully developed and executed national business plans.

Plainsboro, NJ

Oaks, PA

Master'S Degree, Food Marketing

Bachelors, Business Administration, Information Systems