Mike Murphy Email & Phone Number

United States

Greater New York City Area

- An online music business course for artists and managers that are starting out. Accompanying the course is a free podcast, "Monday Morning Manager", which serves as a how-to resource for listeners.

- Digital marketing agency for small brands and artists.

Greater New York City Area

- Handled digital channels for Diageo brands (Don Julio, Ketel One, Tanqueray, Baileys)

Greater New York City Area

-Worked with Reebok, Beats and HBO on various projects. -Coordinated the development of the communications plan (or strategic review) in accordance with the client’s objectives and budgets, including a positioning statement and brand character statement.-Consulted with creative, media and other account management members to communicate client objectives and to develop alternative strategic solutions.-Prepared, and received, client approval of job orders with sufficient information so other agency staff were able to complete client projects in an effective and timely manner.-Developed timetable for client projects in conjunction with the other members of the account team.-Guided the day-to-day development of all client projects. Insure that progressive steps in the process are approved with adequate time to meet schedules.-Reviewed all media and creative work prior to submitting to the client for approval.-Obtained all required client approvals.-Coordinated with the media, creative and production members of the account team to insure all media deadlines and rotation schedules are accurate and up to date.-Supervised the day-to-day activities of the account coordinator.

Greater New York City Area

-Hired to monitor Soundcloud with the goals of helping to track and pull down high priority original master content that is posted by Soundcloud users.-Make recommendations / create an efficient process to deal with infringing content that is posted on SoundCloud-Extract key learnings for Sony Music around sound categories, optimal tracking methodologies etc in order to best protect its assets with respect to original content vs. UGC DJ sets, remixes and mash-ups that are posted there-Track, monitor and make recommendations around the extent of content posted by SME labels and artists directly on SoundCloud-Be able to concisely summarize and communicate findings to report to SME Digital Executive team

-Temp job working for VEVO in the marketing department. Our job was to transfer old artist login-info to a new system.-Soundscan and BDS knowledgeable-Experience with Freewheel/DoubleClick

Greater New York City Area

-Temp job assisting Digital Marketing Manager with assigned duties for Universal Motown & Republic Group-Analyzed online marketing campaigns and brainstorm/developed contest ideas.-Compiled e-mail blasts and press releases for distribution to websites & consumers-Updated Universal Motown, Universal Republic, Drake and Cash Money Twitter accounts with important news, promotions, events etc.-Implemented grassroots campaigns, social media campaigns and posting on various forums and message boards.-In-charge of Cash Money, Kid Cudi, Nelly, Birdman, Hinder and Crash Kings Facebook pages.-Spear-headed grassroots marketing for various artists including Kid Cudi, Nelly, Nicki Minaj, Hinder, Crash Kings etc.-Gathered information on artistes’ weekly social media pages (MySpace/Facebook/websites, etc.) and distributed to various departments.

-Supported the VP of Promotion Research/Information Systems, Rich Westover in the A&R Research Department-Researched artists and viral statistics and entered information into the database-Answered and screened calls, distributed mail-Updated social networking sites, Facebook, MySpace, etc.