As a Brand Communications Manager with expertise in leading PR and branding campaigns, I specialize in helping brands connect with next-gen consumers through the lens of cultural marketing and emerging technologies.At Freeletics, I’ve led a USA-based PR survey that achieved over 2 billion in reach and contributed to various brand activations across different channels, including the launch of STÆDIUM. I work closely with interdisciplinary teams to develop impactful branding strategies, focusing on positioning and community engagement.I also serve as the Brand Communications Manager at bowline.app, where I develop brand communication strategies centered on digital trends and emerging technologies, including NFTs and other innovations. My role allows me to bridge the gap between traditional brand communications and the new digital frontier.In addition to my professional roles, I’m a lecturer at the Hochschule für angewandtes Management, teaching ‘Digital Innovations in Esports and Their Impact on the Traditional Sports Industry’ My academic work reflects my passion for digital innovation and its impact on both esports and traditional sports industries.Outside of work, I bring the same discipline and strategic thinking from strength training and extreme challenges to the projects I lead. Whether it’s completing an ultra-marathon or taking on a challenge like running from Chamonix to Marseille, I believe in long-term strategy, resilience, and pushing boundaries to achieve meaningful results.