Led a dynamic design team at QuickBooks, spearheading innovative solutions for accounting professionals. Oversaw the development of intuitive user interfaces and experiences, enhancing productivity and user satisfaction. Collaborated cross-functionally to align design with business goals, resulting in industry-leading products and increased market share.• Established and led a 40-person Core FMS design team focused on Bookkeeping, Business Tax, and Product-Based Business accounting for small business users and accountants, driving significant improvements in user experience and product efficiency.• Directed the team to create and ship a bold 6-month vision for AI-automated accounting that is projected to lift the books competition rate, resulting in material annual revenue growth.

•Built a global product design team of 45+ designers on the Virtual Expert Platform, driving strategic initiatives to create reusable experiences that generated $2.2 billion in FY23 revenue from Intuit ecosystem Live services.• My team designed 150+ ecosystem capabilities that supply 730 million AI-driven digital customer interactions yearly to improve retention, conversion, and NPS.• Partnered with architecture and business leaders to shape our AI-augmented collaboration strategy. This allowed us to grow to over 500 million minutes of human-assisted interactions yearly.• Leveraged design thinking and operational insights to foster a culture of continuous improvement, enabling our team of 45 designers to effectively partner with 400+ engineers and 65+ product managers.

• Spearheaded a 16-member proeuct design team to create a groundbreaking two-way interaction model, linking customers with live tax experts on demand. This new interface fueled Intuit's fastest-growing business, topping $400 million in annual revenue in three years.• Guided cross-functional teams to review and refine the end-to-end TurboTax Live expert experience, bridging visible gaps, and reducing cost to serve (CST) by over 30% yearly.• Combined the bespoke ‌recruiting, hiring, onboarding, and training of TurboTax Live experts into a unified experience, reducing expert turnover by 16% and improving early-stage filtering.

• Led a 13-member design team to modernize TurboTax's core technology, delivering a dynamic knowledge-engine-driven experience that enhanced both the tax preparation process and user experience. • Improved the tax prep experience while replatforming to reduce attrition by 2%, which helped us grow our revenue by 11% and total units by 8% YoY.• Integrated the Affordable Care Act (ACA) into the TurboTax experience, the first year the IRS enforced adherence through tax, achieving less than 1.8% attrition, surpassing our most ambitious forecasts of less than 2% attrition.

As the Platform Design Manager for Kindle Fire, I directed the design team strategically, overseeing interaction patterns, navigation models, and custom components. We achieved the impressive feat of delivering the first-generation tablet within less than nine months. Additionally, I played a central role in aligning and presenting Android-based Amazon apps for Shopping, Music, Video, Games, Apps, Books, and Education into a cohesive experience for the Kindle Fire tablet, which was later dubbed Fire OS. Published external analyst estimates (Amazon doesn't disclose Kindle sales figures)• Morgan Stanley estimated total annual device sales revenue to be $4.2B in 2012.• Forrester projected 7 million Kindle Fire tablets sales in the inaugural year.• Estimated 1 million users for Kindle for PC and Mac Desktop apps within the first year.• Estimated 1 million users for our Kindle for Android app in the initial year.• Kindle Store's book selection grew from 90k titles (2008) to 600k+ titles (2014).

Leading design, I strategically directed design frameworks and enhanced detailed execution standards. I designed Kindle apps for Android, WinPhone, Mac OS X, and Windows, prioritizing books, magazines, and newspapers. Additionally, I pioneered innovative mobile shopping experiences for iOS and Android platforms..

Devised solutions to enhance both consumer and partner user experiences, directly influencing affiliate program adoption, website owner productivity, and consumer purchasing inclination. Collaborated across departments to address vital customer experience challenges related to content serving, linking technologies, business intelligence tools, and user applications for Amazon.com.

Oversaw a team of six product designers dedicated to enhancing the ongoing user experience for industry-leading automotive applications, primarily focusing on customer relationship management, lead generation, inventory, and campaign management solutions.

As lead designer at a B2B expense management startup, I designed experience flows, wireframes, and branded prototypes, and supervised production and optimization of graphical application assets.

I led a state-funded web design class at my alma mater for two semesters, where students created a website for UCI's geriatrics department, focusing on professional practices like budgeting, scheduling, and production supervision.

I designed a user interface for a webcasting startup, which secured $20M+ in funding. The platform could accommodate audiences from small to millions of simultaneous participants.