Mike Cobb

Mike Cobb Email and Phone Number

Marketing and Brand Consultant CLIF Bar @ Portland, OR, US
Portland, OR, US
Mike Cobb's Location
Portland, Oregon, United States, United States
Mike Cobb's Contact Details

Mike Cobb personal email

n/a
About Mike Cobb

I provide an unbiased point-of-view ensuring advertising/marketing agencies and corporations are maximizing efforts, investments, and results. My twenty-five years of agency experience gives me a deep understanding of the agency process and management, as well as expertise in listening. My long-term relationships with executive and corporate marketing teams have allowed me to recognize the need for innovation and results.Experience allows me to narrow the gap between clients and agencies, ensuring mutually agreed upon strategic direction, negotiating partnership roles and responsibilities and setting the framework for clear processes, campaign implementation, budget expectation and objectives/goals.I have a passion for advising clients on business planning, maximizing efficiencies, increasing revenue and establishing communication best practices.Experience includes Technology, Healthcare, Transportation, Manufacturing, Utilities, Real Estate, Home Improvement/Building, CPG, etc., Clients served: ASUS, Carolinas Health Systems, CLIF Bar, Daimler, Gates Corporation, HP, Intel, JELD-WEN, Microsoft, NW Natural Gas, Newland Communities, Precor Fitness, Uber, Zeiss, etc.,

Mike Cobb's Current Company Details
Mike Cobb Consulting

Mike Cobb Consulting

Marketing and Brand Consultant CLIF Bar
Portland, OR, US
Mike Cobb Work Experience Details
  • Mike Cobb Consulting
    Marketing And Brand Consultant Clif Bar
    Mike Cobb Consulting
    Portland, Or, Us
  • Mike Cobb Consulting
    Marketing/Brand Consultant Clif Bar
    Mike Cobb Consulting Sep 2018 - Present
    West Coast, Us
    Provide critical consulting, including Senior Leadership positions within CLIF Bar & Company.• Lead and manage Brand and Creative teams• Member of the Senior Leadership Team, Growth Steering Committee, and Growth Leadership Team• Lead CEO corporate initiatives and campaigns, drives strategies, marketing plans and tactics• Spearhead process improvements, budget management, and provide program oversight• Successfully contributing to CLIF Bar’s values and aspirations
  • Mike Cobb Consulting
    Marketing/Executive Consultant
    Mike Cobb Consulting Aug 2018 - Apr 2019
    West Coast, Usa
    Provide consulting services, agency management and program oversight to marketing agencies and the #1 Nutrition Bar company, CLIF Bar & Company. Partner with executive leadership and marketing teams, leverage their strategic direction and expertise ensuring advertising and product campaign exceeds expectations. Convey guidance and insights into marketing innovation and industry transformation. Lead agency relationship, oversee all aspects of the campaign from strategy, accountability, production, financial to results.
  • Cmd
    Svp Global Services And Strategic Solutions
    Cmd Apr 2013 - Aug 2018
    Portland, Oregon Area
    Executive management of CMD’s global accounts and strategic solutions. Lead an organization of dedicated and passionate account teams and strategic partners. Global relationships that vary from executive leadership, diverse marketing teams to administrative support. Industries that span technology, consumer, manufacturing and healthcare. Contacts that traverse Fortune 50 companies to start-ups. Results driven, trusted advisor and long-term colleague to all clients and partners.Understands client business and needs, develops strategies/solutions that drive results and delivers value with every interaction. Ensures account and strategic teams are the face of the agency. Passionate leader, business insights and analysis, mentoring, strategic growth, profitable business, positive energy and culture.Visionary, strategist, integrated strategic marketer, enabler and motivator that builds and maintains high-level relationships across all accounts. Leader and advocate for clients and internal teams.Executive management responsibilities include, vision, strategic planning, P&L oversight/responsibilities and strategic growth.A trusted business partner and advisor with a proven ability to transform business, exceed expectations and drive results.Interim Managing Director Charlotte, NCFebruary 2016-December 2016Manage CMD’s Charlotte, NC agency, a dedicated marketing communications team for JELD-WEN. Organizational leadership, strategic planning and operational efficiency for our client’s internal marketing communications team. Leadership responsibilities include executive communications, strategy, operations, hiring, staff development, process improvements and financial performance. Empowering a high-powered marketing communications organization that scales from large complex programs to quick turn projects.
  • Cmd
    Vp Global Account Management
    Cmd Feb 2007 - Apr 2013
    Portland, Oregon Area
    Manage corporate and key accounts. Provide leadership, vision, skills and passion to drive account growth and profitability. Integrated marketing experience, proven track record in research, insights, strategy/planning, digital, brand, creative ideation, experiential and analytics. Oversight of all activity, initial engagement to analysis of results. Building teams, hiring and staff development, process improvements for increased efficiency and working with internal departments for business success.Leadership to the Account Services teams who own specific client relationships, partner in new business and recurring client development. Mentor, guide, establish goals and ensure accountability. Results driven, dynamic relationship builder and long-term partner to account team and accounts.Executive management responsibilities includes vision, strategic planning, P & L oversight/responsibilities and strategic growth.
  • Cmd
    Vp National Accounts
    Cmd Jan 1999 - Feb 2007
    Portland, Oregon Area
    Managed corporate accounts, client advisor and marketing partner. Oversight of major accounts, growth, strategy, program development, successful implementation and analysis of results. Fiscal responsibility for accounts. Long-term relationships established that resulted in collaboration and partnerships that exceeded expectations.Leadership and mentoring to account and internal teams. Surpassed goals and targets established by management and corporate.Increased business through existing clients, while targeting new opportunities.
  • Mira Creative Group
    General Manager
    Mira Creative Group Jan 1998 - Jan 1999
    Portland, Oregon Area
    Manage all aspects of the business -organizational leadership, growth, planning and operations. Oversaw/supervised internal teams and multiple departments. Active in all clients’ business-analyzing needs and opportunities, writing proposal, managing high-level relationships. Set the strategic direction for the company and evolved the organization from production agency to strategic partner.Responsibilities include executive communications, strategy, operations, hiring, staff development, process improvements and financial performance.
  • Mira Creative Group
    Vp Account Management
    Mira Creative Group Apr 1994 - Jan 1998
    Portland, Oregon Area
    Managed all corporate accounts. Account planning, program development, successful implementation and analysis of results. Fiscal responsibility to accounts and management team. Set strategy and drive growth/results for agency and client partners.
  • Mira Creative Group
    National Account Manager
    Mira Creative Group Feb 1990 - Apr 1994
    Portland, Oregon Area
    Provide strategic leadership, business development, program oversight to specific national accounts. Partner with clients and internal teams to achieve goals and drive results. Understand business needs and objectives, develop strategy and implement programs that exceed expectations.

Mike Cobb Skills

Account Management Digital Marketing Interactive Marketing Marketing Strategy Web Analytics Lead Generation Marketing Leadership B2b Digital Strategy New Business Development Advertising Integrated Marketing Online Advertising Social Media Marketing Multi Channel Marketing Email Marketing Analytics Marketing Communications Cross Functional Team Leadership Strategic Planning Brand Development Executive Management Business Development Business To Business Agency Relationship Management

Mike Cobb Education Details

Frequently Asked Questions about Mike Cobb

What company does Mike Cobb work for?

Mike Cobb works for Mike Cobb Consulting

What is Mike Cobb's role at the current company?

Mike Cobb's current role is Marketing and Brand Consultant CLIF Bar.

What is Mike Cobb's email address?

Mike Cobb's email address is mc****@****ncy.com

What schools did Mike Cobb attend?

Mike Cobb attended Cal State East Bay- College Of Business & Economics.

What skills is Mike Cobb known for?

Mike Cobb has skills like Account Management, Digital Marketing, Interactive Marketing, Marketing Strategy, Web Analytics, Lead Generation, Marketing, Leadership, B2b, Digital Strategy, New Business Development, Advertising.

Not the Mike Cobb you were looking for?

  • Mike Cobb

    San Francisco Bay Area
    10
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  • 2
    theoakridgeschool.org, theoakridgeschool.org

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  • Mike Cobb

    Managing Director At Colliers International
    Portland, Me
    7
    gmail.com, cardente.com, colliersparrish.com, gmail.com, aol.com, colliers.com, colliers.com

    1 +120771XXXXX

  • Mike Cobb

    Santa Rosa, Ca
  • Mike C.

    Sr. Director Of Design, User Experience/Research/Brand.
    Arlington, Ma

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