Michael Schmidt Email & Phone Number

Cincinnati, Ohio, United States

Lead a team of ten customer service employees while driving innovation that improves efficiency and improves customer satisfaction.

Cincinnati, OH

Sr. Product Manager of Mammotome Biopsy Markers and Neoprobe Gamma Detection System globally

Cincinnati, OH

Lead all aspects of a $50M+ multi-brand Medical Device portfolio both individually and with direct reports including brand strategy, marketing communications and multifunctional team leadership.

Cincinnati, Ohio Area

• Led team of 7 managing brandSAVER, the most successful FSI in the US, as well as coupon capability development, strategic consulting and execution for the largest couponer in the US.
• Manage team of six direct reports, executing more than 5,000 individual coupons annually and more than $500 Million in annual spending across more than 65 individual brand clients.
• Created first-ever company-wide couponing best practices and coupon recommendation process, leading to 17% ROI improvement and more than $100 Million increase in coupon-driven sales.
• Drove digital coupon scale from 6,000 to 30,000 retail doors by overhauling customer integration process and aligning internal stakeholders to create the future platform for P&G couponing. Additionally, delivered a new.
• Created P&G couponing vision with $500 Million in sales potential and aligned senior management to core couponing strategies
• Created P&G’s first ever digital, purchase-based targeted coupons system with 2x the ROI of current methods.

Cincinnati, Ohio Area

• Led US Tampax holistic commercial development including key initiatives and marketing planning for $400 Million North American business. This included campaign and creative development, product initiative leadership.
• Developed holistic marketing campaign for first Tampax Pearl upgrade in 4 years, including TV, Print, digital and in-store materials within Effie award-winning campaign. Drove $21 Million increase in sales, +45% vs..
• Subsequently, led US interests in refreshed global advertising campaign development which resulted in total brand growth for the first time in 4+ years.
• Built marketing plans forecasted to deliver highest Tampax growth in 5 years through June 2011. Added $10 Million in additional opportunities from July – Nov. 2010.
• Created and implemented 1st ever multi-year digital strategy for US Tampax and award-winning Beinggirl CRM platform. This included Tampax’ first ever Facebook and Twitter pages and campaigns, content syndication.
• Increased Always Infinity Year 1 trial by +35% and increased sales +26% through restructure of marketing plans based on in-market analysis. Obtained club store distribution 6-months ahead of target, driving an.

Cincinnati, Ohio Area

• Led retailer-specific and total brand marketing plans for $400 Million North American Vicks portfolio. Led concept development and holistic marketing execution for key strategic line extensions.
• Led marketing planning for ~$100 Million marketing budget. Created $22 Million in incremental value by restructuring NA Vicks marketing plans to focus on NyQuil and DayQuil growth and optimized timing for new line.
• Launched Vicks Early Defense line extension, reaching $20 Million in Year 1 sales. Developed TV, Print, Digital and PR executions (media outreach and PR events).
• Led retailer planning to deliver incremental merchandising programs at Walmart and Walgreens totaling more than $4MM in incremental sales.
• Led early stage advertising campaign development which helped fuel 2009 turnaround of the Vicks business.

Cincinnati, Ohio Area

• Led shopper insights to influence retail buyer decisions for P&G brands totaling more than $2 Billion in US Sales
• Led shelving recommendations for stomach remedies, respiratory and feminine care categories. New stomach remedies shelf set increased category sales by 5% ($250 Million size of prize) and P&G-owned Prilosec OTC sales.
• Created health care shopper trends analysis and presented to top US retail accounts (Walmart, CVS, Walgreens, etc.). Work led to shelving and merchandising decisions worth an incremental $25 Million to P&G.
• Led qualitative and quantitative research to deliver best-in-class in-store marketing materials across categories.

Cincinnati, Ohio Area

• Designed and executed research plans that shaped marketing qualification, sales force strategy and life cycle management program for $400M gastrointestinal drug in B2B Pharmaceutical industry.
• Led sales strategy development through physician research for new Asacol dosage that exceeded $200 Million in sales potential.
• Recommended new sales force strategy leading to 50% improvement in physician recall of new Asacol information.