Milena Telebak Email & Phone Number

Markham, On, Ca

• Manage the PC Mastercard Portfolio, including the embedded card benefits. Key responsibilities involve optimizing key digital customer experiences, managing the product P&L and developing and launching new products, and account management strategies aimed at increasing top-of-wallet spend.

• Managed and led the creation of a new action based, automated communication curriculum for new PC Financial customers that increased payroll attach rates (+5% YoY), bill payments (+30% YoY) and first time funding (+5% YoY)•Manages one direct report to execute marketing initiatives for the product while maintaining a strong focus on development, leadership and career progression.• Partners with acquisition and sales enablement teams on development of innovative acquisition strategies designed to attract unique customers segments (exceeded targets in both new accounts and engagement rates)

• Managed and led ongoing optimizations of marketing communication strategies for new PC Money Account and PC Mastercard customers•Manages one direct report to execute marketing initiatives for the product while maintaining a strong focus on development, leadership and career progression.• Implemented digital welcome kits for the PC Mastercard portfolio to drive digital adoption resulting in 300K in annual savings.

• Managed the development and execution of process improvements across the consumer business to reduce annual costs (forecasted savings of over $2.5M in 2021).• Identified opportunities for new revenue generation initiatives within existing processes used in the consumer marketing business. • Managed the budget ($1.5M) and executed the communication strategy for a retention focused Holiday Gift Campaign for tenured Cardmembers which resulted in a 60% redemption rate.• Leveraged insights and research to develop an end-to-end online services re-education plan with A/B testing (direct mail, email, in-app and outbound calls) to convert Cardmembers to online services.

• Managed the P&L and overall marketing strategies including Cardmember engagement and retention initiatives for the American Express Aeroplan Portfolio.• Worked closely with the Air Canada Amex team to develop a co-branded integrated marketing plan which included marketing materials, communication strategies and cardmember campaigns for the launch of the new Aeroplan product suite. • Collaborated with external agencies, legal and compliance to create a behaviour based trigger email curriculum based on customer insights to reinforce the benefits available to customers.

• Created an intuitive consumption strategy for BMO’s Agile@Scale Playbook to be leveraged by 500+ employees through the Digital Acceleration Program. • Created 5 working demos and 15 mock ups to initiate change for the future of Every Day Banking to BMO’s senior leaders.

Schulich School Of Business

Created an online platform to eliminate the manual translation of class evaluations into reports for senior management• Collaborated with internal and external stakeholders to deliver 30+ front-to-end programs to over 1000 students