Mina Seo Email & Phone Number

Berlin, Berlin, De

San Francisco, California, Us

New York, Ny, Us

Manages digital marketing campaigns achieving an overall engagement life up to 300% with weekly deployments for 7.2 million subscribers, primarily via email, mobile/in-app, and in-house ads.Conduct and report on A/B tests driving 7-10% increase in monetization, 5-10% increase in KPI’s through partnership marketing and creative content.Create actionable insights and deploy personalized campaigns that drove 146% increase in engagement.Present brand strategy with global partners to deliver accurate and relevant messaging to subscribers.Work closely with paid media team to provide similar in-house ad experience with diverse creative and design to owned subscribers and A/B test different audience segments.

Sunnyvale, Ca, Us

Formerly Verizon Media (Dec 2020-Sept 2021)Executed and built email deployment via HTML via Marketo and Pardot.Developed demand generation tactics working with paid and partnership team for virtual events such as Edgecast Week that drove 50 demo signups and $1.8M revenue influenced.Work with sponsors to help increase MQL and provide nurture campaigns to increase engagement by 15%.Worked with internal and external partners to pitch marketing initiatives to drive 20% increase in engagement.

Oakland, Ca, Us

Deployed campaigns with an audience size between 100,000-2.5 million.Increase email engagement by 50% via ampscript, SQL, and API calls.Personalized content via A/B testing of copy and creative, segmentation, migration, lapsed programs resulting in up to 7% increased engagement and 5% higher conversion rates.Developed new automation and loyalty brand campaigns driving 4x increase in engagement and 2x conversions.Leveraged data from Google Analytics, MixPanel, Loyalty programs, and ESP’s to recommend marketing strategies and meet KPIs.Provided audience segment and uploaded audiences into paid media platforms such as Adwords and Ads Manager.Optimized email campaigns and data collection via weekly, monthly, and quarterly reports.

Berkeley, Ca, Us

London, Gb

Hollywood, Ca, Us

• Assisting in executing studio directives in the San Francisco/San Jose/Sacramento/Fresno area(s)• Developing local and/or college focused grassroots promotions to create word of mouth buzz for each film• Brainstorming and executing events themed and/or tied to our films and researching and contacting potential partners • Researching upcoming events that have valid tie-ins to our films and recruiting viewers for our advance screeningsHelping with promotional item mailings and organizing/maintaining our promo item inventory

Bachelor’S Degree, Business Administration And Management, General

Bachelor'S Degree, Peace Studies And Conflict Resolution